diff --git a/cpp/benchmarks/hashing/hash.cpp b/cpp/benchmarks/hashing/hash.cpp
index f0e9202612e..e679b4b62d2 100644
--- a/cpp/benchmarks/hashing/hash.cpp
+++ b/cpp/benchmarks/hashing/hash.cpp
@@ -17,32 +17,59 @@
 #include <benchmarks/common/generate_input.hpp>
 
 #include <cudf/hashing.hpp>
+#include <cudf/strings/strings_column_view.hpp>
 #include <cudf/table/table.hpp>
 #include <cudf/utilities/default_stream.hpp>
 
 #include <nvbench/nvbench.cuh>
 
+#include <optional>
+
 static void bench_hash(nvbench::state& state)
 {
-  auto const num_rows  = static_cast<cudf::size_type>(state.get_int64("num_rows"));
-  auto const nulls     = static_cast<bool>(state.get_float64("nulls"));
+  auto const num_rows = static_cast<cudf::size_type>(state.get_int64("num_rows"));
+  auto const nulls    = state.get_float64("nulls");
+  // disable null bitmask if probability is exactly 0.0
+  bool const no_nulls  = nulls == 0.0;
   auto const hash_name = state.get_string("hash_name");
 
-  data_profile const profile = data_profile_builder().null_probability(nulls);
-  auto const data            = create_random_table(
+  data_profile const profile =
+    data_profile_builder().null_probability(no_nulls ? std::nullopt : std::optional<double>{nulls});
+  auto const data = create_random_table(
     {cudf::type_id::INT64, cudf::type_id::STRING}, row_count{num_rows}, profile);
 
   auto stream = cudf::get_default_stream();
   state.set_cuda_stream(nvbench::make_cuda_stream_view(stream.value()));
 
+  // collect statistics
+  cudf::strings_column_view input(data->get_column(1).view());
+  auto const chars_size = input.chars_size();
+  // add memory read from string column
+  state.add_global_memory_reads<nvbench::int8_t>(chars_size);
+  // add memory read from int64_t column
+  state.add_global_memory_reads<nvbench::int64_t>(num_rows);
+  // add memory read from bitmaks
+  if (!no_nulls) {
+    state.add_global_memory_reads<nvbench::int8_t>(2 *
+                                                   cudf::bitmask_allocation_size_bytes(num_rows));
+  }
+  // memory written depends on used hash
+
   if (hash_name == "murmurhash3_x86_32") {
+    state.add_global_memory_writes<nvbench::uint32_t>(num_rows);
+
     state.exec(nvbench::exec_tag::sync, [&](nvbench::launch& launch) {
       auto result = cudf::hashing::murmurhash3_x86_32(data->view());
     });
   } else if (hash_name == "md5") {
+    // md5 creates a 32-byte string
+    state.add_global_memory_writes<nvbench::int8_t>(32 * num_rows);
+
     state.exec(nvbench::exec_tag::sync,
                [&](nvbench::launch& launch) { auto result = cudf::hashing::md5(data->view()); });
   } else if (hash_name == "spark_murmurhash3_x86_32") {
+    state.add_global_memory_writes<nvbench::int32_t>(num_rows);
+
     state.exec(nvbench::exec_tag::sync, [&](nvbench::launch& launch) {
       auto result = cudf::hashing::spark_murmurhash3_x86_32(data->view());
     });