Name the product in a way the reader (i.e. your target customers) will understand. Tourganic
Describe who the market for the product is and what benefit they get. One sentence only underneath the title. Anyone going to a new city can get an organic tour from a local.
Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good. We provide a platform for locals to share their knowledge of the town with tourists who are seeking a way to explore a city without going through generic tour-guides.
Describe the problem your product solves. Tour guides are often cookie cutter and boring.
Describe how your product elegantly solves the problem. We inject organicism into the tour industry.
A quote from a spokesperson in your company. 'We provide tourists a unique perspective of a city from locals'
Describe how easy it is to get started. 'Simple! Go to our website, find a city, and find a tour that you're interested in.''
Provide a quote from a hypothetical customer that describes how they experienced the benefit. 'Blew my mind. Such an amazing experience. Extremely organic'
Wrap it up and give pointers where the reader should go next. 'Go to our website, check out the details'