If we focus on Project Thinking in terms of how, when, and efficiency, we will end up with OKRs that focus on the wrong things.
We have to think about the customers and the values we're bringing. Have the customers in minds when we set objectives will allow us to pick ones that actually matter.
For example, a good ORK can be like this for a security company:
Increase customer's protection coverage with our offerings
- Increase the amount of breach data ingested by 20%.
- Introduce 2 new scanning functionalities to catch for vulnerabilities.
- Reduce the lag time by 10% for all APIs.