diff --git a/README.rdoc b/README.rdoc
index ef7b173c..a4fe5410 100644
--- a/README.rdoc
+++ b/README.rdoc
@@ -46,7 +46,10 @@ In order to use the generated url attribute, you will probably want to override
 
 Routing called via named routes like <tt>foo_path(@foo)</tt> will automatically use the url. In your controllers you will need to call <tt>Foo.find_by_url(params[:id])</tt> instead of the regular find. Don't look for <tt>params[:url]</tt> unless you set it explicitly in the routing, <tt>to_param</tt> will generate <tt>params[:id]</tt>.
 
-Note that if you add <tt>acts_as_url</tt> to an existing model, the <tt>url</tt> database column will initially be blank. To set this column for your existing instances, you can use the <tt>initialize_urls</tt> method. So if your class is <tt>Post</tt>, just say <tt>Post.initialize_urls</tt>.
+Note that if you add <tt>acts_as_url</tt> to an existing model, the <tt>url</tt> database column will initially be blank. 
+To set this column for your existing instances, you can use the <tt>initialize_urls</tt> method. So if your class is <tt>Post</tt>, just say <tt>Post.initialize_urls</tt>.
+
+To update the existing <tt>url</tt> database column which has data, you can use <tt>reinitialize_urls</tt> method. So if your class is <tt>Post</tt>, just say <tt>Post.reinitialize_urls</tt>.
 
 Unlike other permalink solutions, ActsAsUrl doesn't rely on Iconv (which is inconsistent across platforms and doesn't provide great transliteration as is) but instead uses a transliteration scheme (see the code for Unidecoder) which produces much better results for Unicode characters. It also mixes in some custom helpers to translate common characters into a more URI-friendly format rather than just dump them completely. Examples:
 
@@ -130,7 +133,7 @@ If you don't want to use the Stringex built-in translations, you can force Strin
 You'll need to add a <tt>:find_by => :url</tt> to your <tt>load_and_authorize_resource</tt>.  Here's an example:
 
   load_and_authorize_resource :class => "Whatever", :message => "Not authorized", :find_by => :url
-  
+
 == Semantic Versioning
 
 This project conforms to [semver](http://semver.org/). As a result of this policy, you can (and should) specify a dependency on this gem using the [Pessimistic Version Constraint](http://guides.rubygems.org/patterns/) with two digits of precision. For example:
diff --git a/lib/stringex/acts_as_url.rb b/lib/stringex/acts_as_url.rb
index 67fdcdd2..2b51e201 100644
--- a/lib/stringex/acts_as_url.rb
+++ b/lib/stringex/acts_as_url.rb
@@ -96,6 +96,13 @@ def included(base = nil, &block)
       def initialize_urls
         acts_as_url_configuration.adapter.initialize_urls! self
       end
+
+      # Renitialize the url fields for the all records. Designed for people who
+      # want to update <tt>acts_as_url</tt> support once there's already 
+      # development/production data they'd like to keep around.
+      def reinitialize_urls
+        acts_as_url_configuration.adapter.reinitialize_urls! self
+      end
     end
 
     module ActsAsUrlInstanceMethods
diff --git a/lib/stringex/acts_as_url/adapter/base.rb b/lib/stringex/acts_as_url/adapter/base.rb
index 0c51c7a6..b3f56b6c 100644
--- a/lib/stringex/acts_as_url/adapter/base.rb
+++ b/lib/stringex/acts_as_url/adapter/base.rb
@@ -33,6 +33,12 @@ def initialize_urls!(klass)
           end
         end
 
+        def reinitialize_urls!(klass)
+          self.klass = klass
+          klass.update_all(settings.url_attribute => nil)
+          initialize_urls!(klass)
+        end
+
         def url_attribute(instance)
           # Retrieve from database record if there are errors on attribute_to_urlify
           if !is_new?(instance) && is_present?(instance.errors[settings.attribute_to_urlify])
diff --git a/test/unit/acts_as_url_integration_test.rb b/test/unit/acts_as_url_integration_test.rb
index 20ae2220..a09cf4ba 100644
--- a/test/unit/acts_as_url_integration_test.rb
+++ b/test/unit/acts_as_url_integration_test.rb
@@ -224,6 +224,21 @@ def test_should_mass_initialize_urls
     assert_equal "subsequent", @other_doc.url
   end
 
+  def test_should_mass_reinitialize_urls
+    @doc = Document.create(title: "Initial")
+    @other_doc = Document.create(title: "Subsequent")
+    # Just making sure this got set before the reinitialize urls test
+    assert_equal "initial", @doc.url
+    assert_equal "subsequent", @other_doc.url
+
+    Document.reinitialize_urls
+
+    @doc.reload
+    @other_doc.reload
+    assert_equal "initial", @doc.url
+    assert_equal "subsequent", @other_doc.url
+  end
+
   def test_should_mass_initialize_urls_with_custom_url_attribute
     Document.class_eval do
       # Manually undefining the url method on Document which, in a real class not reused for tests,