The Kubernetes project has historically named most of our components/projects
with a "kube" substring like kube-proxy, kubectl, kube-apiserver,
kube-controller-manager, kube-scheduler, minikube, ...
"Kubernetes" and "K8s" are registered trademarks under the Linux Foundation.
We recommend but do not require Kubernetes SIGs consider leveraging these when naming new subprojects, to further identify as an official project.
We ask that third-party projects refrain from using confusing names that sound like an official Kubernetes subproject, i.e. "kube", "k8s", "kubernetes" substrings and pick some alternate creative name, with a notable exception for Conformant Distros. Many existing projects have not done this, and we are not seeking to alter them, but do remember that "k8s" and "kubernetes" are protected trademarks.
If you'd like to start a new sub-project within the Kubernetes project, see our repository donation / creation guidelines.