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<!DOCTYPE html>
<html lang="en">
<head>
<title>Case Study</title>
<!--favicon-->
<link rel="apple-touch-icon" sizes="180x180" href="favicon_sprout/apple-touch-icon.png">
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<meta property='og:image' content="pictures/happyfreshredesign.png"/>
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<a href="https://sidiknatasha.github.io/portfolio/#about" class="nav-item nav-link black la">About</a>
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<!-- CONTENT SECTION -->
<div class="container space2">
<div class="row">
<div class="col-sm-12" style="padding-top: 5%;"><h1 class=extrabold> HappyMarket (for HappyFresh)</h1>
</div>
</div>
</div>
<div class="container space2">
<div class="row">
<div class="col-sm-4"> <p> <span class="extrabold"> ROLE(S): </span> UX Researcher, UX Designer </p>
</div>
<div class="col-sm-4"> <p> <span class="extrabold"> TOOLS(S): </span> Figma, Google Drive, Zoom, Whimsical, Trello</p>
</div>
<div class="col-sm-4"> <p> <span class="extrabold"> DURATION: </span> September - December 2020 </p>
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<div class="container space2">
<div class="row">
<div class="col-sm-12"> <p> TechTogether is the nation's largest initiative to address the gender inequities in the hackathon community, supporting over 10,000 hackers. As a UX Designer, I was tasked to re-design their event web page for the 2021 - 2022 season. The goal was to improve the layout so that it was more accessible, mobile-friendly, and would easily convey information about the events in appealing way. </p>
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<div class="col-sm-12"><h2 class=extrabold> Before After</h2>
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<div class="flex-container">
<div> <img class="screen" src="pictures/oldtt.png" alt="TechTogether Hackathon Event page before redesign"> </div>
<div> <img class="screen" src="pictures/newtt.png" alt="TechTogether Hackathon Event page after redesign"> </div>
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<div class="container space2">
<div class="row">
<div class="flex-container">
<div> <img class="screen" src="pictures/oldmobilett.png" alt="TechTogether Hackathon Event page mobile-view before redesign"> </div>
<div> <img class="screen" src="pictures/newmobilett.png" alt="TechTogether Hackathon Event page mobile-view after redesign"> </div>
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<div class="col-sm-12"><h2 class=extrabold> Process</h2>
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<div class="col-sm-12"> <p> As this project involves working directly with a client, the workflow is described through the diagram below.</p>
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<div class="bg">
<div class="container space2">
<div class="flex-container"> <img class="diagram" src=pictures/diagramtt.png alt="Diagram showing step-by-step process taken for the TechTogether Event Page re-design. The diagram includes the steps: Clarify, Research, Ideate, Design, and Feedback, with iteration occuring between feedback and the ideation and design phases.">
</div>
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<div class="container space2">
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<div class="col-sm-12" style="padding-top: 3%;"><h2 class=extrabold>Clarify</h2>
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<div class="container space2">
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<div class="col-sm-6"><p>For this re-design, it was important for me to clarify why it was being requested in the first place, and how the users themselves, who will be navigating the page and engaging with it, apart from the client (representing TechTogether), will also benefit from this. By approaching the project with this framework, the stakeholder's goals of getting more user engagement and sign-ups through the page can also be fulfilled. </p></div>
<div class="col-sm-6"><p>Lack of context can be detrimental as it can cause miscommunication and/or mistakes. In this phase, it was crucial for me to try to get as much information I could from the stakeholder(s) and to communicate any questions or uncertainty I had about any of the prompts I was given. I also made sure to communicate my ideas surrounding accessibility ahead of time, before bringing it up again later through the designs I presented.</p></div>
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<div class="container space2">
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<div class="col-sm-12"><h2 class=extrabold>Research</h2>
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<div class="col-sm-12"><ol>
<li> <span class="extrabold"> Competitive analysis: </span> identified other reliable hackathon event pages, and made comparison(s) on the types of informations they displayed, how they were displayed, etc. in a table. Took screenshots and annotated them as needed for references.</li>
<li> <span class="extrabold"> Interviews (Qualitative): </span> gathered user comments and feedback based on layout used previously. Synthesized user feedback into features/design improvements and scaled them within an Impact/Effort prioritization matrix.</li>
<li> <span class="extrabold"> Secondary research (Quantitiative): </span> gathered external data for validation.</li>
<li> <span class="extrabold"> Identify issues/pain points: </span> analyzed old design based on heuristic evaluation, competitive analysis, and user feedback from the interviews' Impact/Effort prioritization matrix. Annotated elements to work on specifically and why.</li>
</div>
</div>
</div>
<div class="bg">
<div class="container space2">
<div class="flex-container"> <img class="diagram" src=pictures/ttmatrix.png alt="Diagram showing step-by-step process taken for the TechTogether Event Page re-design. The diagram includes the steps: Clarify, Research, Ideate, Design, and Feedback, with iteration occuring between feedback and the ideation and design phases.">
</div>
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<div class="container space2">
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<div class="col-sm-12" style="padding-top: 3%;"><h2 class=extrabold>Ideate</h2>
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<div class="container space2">
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<div class="col-sm-12"> <p> Displayed below are 2 ouf the 4 wireframe variations created:</p>
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<div class="container space2">
<div class="row">
<div class="flex-container">
<div> <img class="screen" src="pictures/tt/ttwireframe1.png" alt="TechTogether Hackathon Event page before redesign"> </div>
<div> <img class="screen" src="pictures/tt/ttwireframe2.png" alt="TechTogether Hackathon Event page after redesign"> </div>
</div>
</div>
</div>
<div class="container space2">
<div class="row">
<div class="flex-container">
<div> <img class="screen" src="pictures/tt/ttwiremobile1.png" alt="TechTogether Hackathon Event page before redesign"> </div>
<div> <img class="screen" src="pictures/tt/ttwiremobile2.png" alt="TechTogether Hackathon Event page after redesign"> </div>
</div>
</div>
</div>
<div class="container space2">
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<div class="col-sm-12"><h2 class=extrabold>Design</h2>
</div>
</div>
</div>
<div class="container space2">
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<div class="col-sm-12"> <p> Early Hi-Fidelity Version(s)</p> </div>
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</div>
<div class="bg">
<div class="figma">
<iframe style="border: 1px solid rgba(0, 0, 0, 0.1);" width="800" height="450" src="https://www.figma.com/embed?embed_host=share&url=https%3A%2F%2Fwww.figma.com%2Ffile%2Fmsyqj5MVZQDAhDZ1XUSp5M%2FTechTogether-Event-Page-2021-2022%3Fnode-id%3D104%253A14" allowfullscreen></iframe>
</div>
</html>
</div>
<div class="container space2">
<div class="row">
<div class="col-sm-12" style="padding-top: 3%;"><h2 class=extrabold>Feedback</h2>
</div>
</div>
</div>
<div class="container space2">
<div class="row">
<div class="col-sm-12"> <p> Hi-Fidelity after Feedback Cycle </p> </div>
</div>
</div>
<div class="bg">
<div class="figma">
<iframe style="border: 1px solid rgba(0, 0, 0, 0.1);" width="800" height="450" src="https://www.figma.com/embed?embed_host=share&url=https%3A%2F%2Fwww.figma.com%2Ffile%2Fmsyqj5MVZQDAhDZ1XUSp5M%2FTechTogether-Event-Page-2021-2022%3Fnode-id%3D10%253A2" allowfullscreen></iframe>
</div>
</body>
</html>
</div>
<div class="container space2">
<div class="row">
<div class="col-sm-12" style="padding-top: 3%;"><h2 class=extrabold>Key Takeaways</h2>
</div>
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<div class="container space2">
<div class="row">
<ul>
<li>Its possible to advocate for inclusive design if that choice is articulated well.</li>
<li>Realistically, implementation may cause design changes to occur.</li>
<li>Choosing and conduting user research methods that fit time constraints (I only had a week to draft the first wifeframes!)</li>
</ul>
</div>
</div>
<div class="container space2">
<div class="row">
<div class="col-sm-12"><h2 class=extrabold>What I would Do Differently</h2>
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<div class="container space2">
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<ul>
<li>In the future, if I were to work on a similar project, I would like to implement asking the stakeholders for access to their Google Analytics (or using Google Analytics)for more specific quantitative data to validate.</li>
<li>Request stakeholders to have more involvmement in <span href="https://techtogether.io/events"> implementation. </span> </li>
</ul>
</div>
</div>
<!-- CONTENT END-->
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<div class="footer space2">
<h4 class="center"> project tags: #appdesign #uxresearch #uxdesign </h4>
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