- Forces of human world:
- Culture (least legible, but most powerful)
- Politics
- War
- Business (most legible, but least powerful)
- "There is no meaningful way for a businessman from (say) 2000 BC to comprehend what Mark Zuckerberg does, let alone take over for him"
- Corporate form existed from 1600 to 1800 in the backdrop of mercantilism (organized around space, e.g. land and trade routes)
- East India Company (EIC) balanced trade between West and East (trade history up to then had always been West importing more than East)
- Successful in marketing but not innovation
- Only after 1800 did technology play a large part (industrial revolution) (organized around time)
- Productive growth: not zero sum!
- "The Schumpeterian corporation was about colonizing individual minds"
- Sailing was a craft; railroads were an engineering discipline (reliable and efficient)
- "Move humans at the speed of technology instead of moving technology at the speed of humans"