Google Analytics 4 GA4

[seandawes]

Google Analytics is becoming end of life and Google will be moving everyone to GA4. Stores are or will be needing to migrate very soon to GA4 and will lose all historical data from their analytics account potentially within a year.

I would deem this as a priority for the platform

Additional Info
https://developers.google.com/analytics/devguides/collection/ga4/ecommerce?client_type=gtag

Currently Solidus docs outline old GA support
https://guides.solidus.io/developers/integrations/google-analytics

[fthobe]

Hey @jarednorman ,

Is this core or custom?

It has implications also for https://github.com/solidusio-contrib/solidus_multi_domain as variables should be stored there.

[fthobe]

@kennyadsl Well, on taxons that would n calls for n products, or not?

[kennyadsl]

It depends on the context in which you need this. It could generate N+1 if you need all the products with their brand, but that's valid for any query. In that case, you can use Rails to eager load associations.

[fthobe]

Guys, I don't know, but it seems like blowing a lot of smoke to avoid one column on a product.

@jarednorman excuse my ignorance, I am not a ruby guy and my capacities here are limited.

As far as I understand we need to

• add a column to taxons
• make a query on every item on a category page to get the taxon and make a separate query for every product page

I understand your point, I believe backwards compatibility is important. But do you really think we can't find two names to make this backward compatible and add this to the core in a way that makes more sense (hence the product table with a reference to one taxon) without hell breaking loose?

[kennyadsl]

@fthobe I think it would be complex anyway. The brand as a string in a new product column is not enough most of the times. Don't we need users to click on the brand page that lists all the brand's product? Don't we need a description, SEO meta fields and a slug?

By the way, why do we need to render the brand for each product on the category page?

[fthobe]

Generally improve CTR on category pages and push Google to accept a certain page hyrachy.

It's valuable on the category pages as click through improvement also for filtering, imagine you want to see:

• all pants by brand
• all phones by brand

Basically everywhere where you don't have mono brand can be a factor also for filtering and facets.

Substantially you have the four ways to do it:

1. you are mono brand and ommit any brand information
2. you are mono brand and add the brand name and optional values (eg link, description) in the schema, it is worth saying that the brand can also be attached to the end of every title and does need to be stated twice and it's omitted on category pages.

Example: H&M Pants
Title: <title>Pantaloni sfrangiati - Nero - DONNA | H&amp;M IT</title>
H1: <h1 class="fa226d af6753 d582fb">Pantaloni sfrangiati</h1>
Schema.org

"brand": {
      "@type": "Brand",
      "name": "H&M"
    },

both those cases can be covered with an if statement.

3. you are multi brand and add the brand concatenating it with product title and separate it out in the schema additionally (eg asos) and keep the brand visible on the category page.

Example: Reclaimed Vintage Jacket on ASOS
Title Tag <title>Reclaimed Vintage branded puffer jacket | ASOS</title>
Example H1 <h1 class="jcdpl">Reclaimed Vintage branded puffer jacket </h1>
Schema.org

"brand":{
       "@type":"Brand",
       "name":"Reclaimed Vintage"
}

4. The most complete approach: You separate everything and concatenate where needed (eg Zalando)
   Example: Pier One 5 Pack T-Shirt on Zalando and keep the brand visible on the category page.

Title Tag: <title>Pier One 5 PACK - Maglietta a manica lunga - white/beige/olive/bianco - Zalando.it</title>

Example H1:

<h1 class="sDq_FX _2kjxJ6 FxZV-M HlZ_Tf" data-trckng-component="YnTq0OKdconkiJJtDggo6">
    <div class="XKeLfu lm1Id5">
        <a tabindex="0" class="_ZDS_REF_SCOPE_ CDD5jc l9TUOd CKDt_l LyRfpJ JT3_zV _5Yd-hZ _5Yd-hZ" href="https://www.zalando.it/pier-one/" title="Pier One">
            <span class="_ZDS_REF_SCOPE_ _5FHGm_">
                <span class="z2N-Fg yOtBvf FxZV-M HlZ_Tf _5Yd-hZ">Pier One</span>
            </span>
        </a>
    </div>
        <span class="AGx8tI yOtBvf FxZV-M HlZ_Tf wYGQO3">
            <span class="EKabf7 R_QwOV">5 PACK - Maglietta a manica lunga</span>
        </span>
</h1>

Schema.org Extract:

"brand":{
         "@type":"Brand",
         "name":"Pier One"},