diff --git a/.buildkite/pipeline.yaml b/.buildkite/pipeline.yaml
new file mode 100644
index 0000000..a08e9dd
--- /dev/null
+++ b/.buildkite/pipeline.yaml
@@ -0,0 +1,23 @@
+# Copyright 2019 Soluble Inc
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+#      http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+
+steps:
+    - label: ":rocket: Go"
+      command: "golangci-lint run -E gofmt -E stylecheck && go test -cover"
+      plugins:
+        - docker#v3.3.0:
+            image: gcr.io/soluble-ci/go-jnode-ci:latest
+            always-pull: true
+            shell: [ "/bin/bash", "-e", "-c" ] 
+            propagate-uid-gid: true   
\ No newline at end of file
diff --git a/README.md b/README.md
index eca0b90..a67b568 100644
--- a/README.md
+++ b/README.md
@@ -1 +1,18 @@
-# go-colorize
\ No newline at end of file
+# go-colorize
+
+Go from this:
+
+```go
+Colorize("\n{primary:%s} eat {bg-success:pizza :pizza:}{bg-primary: and drink }{warning:beer} %s, but not {bg-danger:%s}\n\n",
+		"Most folks like to", ":beer:", "everyone")
+```
+
+To this:
+
+![Screenshot](screenshot.png)
+
+Works with https://github.com/kyokomi/emoji and https://github.com/fatih/color.
+
+Default styles are:
+
+![Default Styles](default_styles.png)
diff --git a/colorize.go b/colorize.go
new file mode 100644
index 0000000..8d48f80
--- /dev/null
+++ b/colorize.go
@@ -0,0 +1,163 @@
+// Copyright 2019 Soluble Inc
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//      http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+/*
+colorize does ANSI colored output and emoji substitution.
+
+Colorize takes a fmt.Printf() template string and looks for styles
+in the format:
+
+	{style-name:text}
+
+And inserts the color esacpe sequences around the text.  It then passes
+the template off to emoji.Sprintf() from https://github.com/kyokomi/emoji.
+
+It uses the color attribute names, color.Output, and color.NoColor from
+https://github.com/fatih/color.
+
+The style names are modeled off the basic bootstrap color names.
+
+Example use:
+
+	colorize.Colorize("{primary:We} want {bg-success:beer :beer:} and {warning:pizza} :pizza:")
+
+*/
+package colorize
+
+import (
+	"fmt"
+	"strconv"
+	"strings"
+
+	"github.com/fatih/color"
+	"github.com/kyokomi/emoji"
+)
+
+const escape = "\x1b"
+
+// Style is a ANSI escape code sequence
+type Style struct {
+	sequence string
+	enable   *bool
+}
+
+// NewStyle creates a style from a set of attributes
+func NewStyle(attributes ...color.Attribute) *Style {
+	codes := make([]string, len(attributes))
+	for i, attr := range attributes {
+		codes[i] = strconv.Itoa(int(attr))
+	}
+	sequence := fmt.Sprintf("%s[%sm", escape, strings.Join(codes, ";"))
+	return &Style{sequence, nil}
+}
+
+// Styles maps style names to styles
+var Styles = map[string]*Style{
+	"primary":      NewStyle(color.FgHiBlue),
+	"secondary":    NewStyle(color.FgBlue),
+	"light":        NewStyle(color.BgHiBlack),
+	"info":         nil,
+	"success":      NewStyle(color.FgGreen),
+	"warning":      NewStyle(color.FgYellow),
+	"danger":       NewStyle(color.FgHiRed),
+	"bg-primary":   NewStyle(color.FgHiWhite, color.BgHiBlue),
+	"bg-secondary": NewStyle(color.FgHiWhite, color.BgBlue),
+	"bg-success":   NewStyle(color.FgHiWhite, color.BgGreen),
+	"bg-warning":   NewStyle(color.FgBlack, color.BgYellow),
+	"bg-danger":    NewStyle(color.FgBlack, color.BgHiRed),
+}
+var reset = NewStyle(color.Reset)
+
+// IsEnabled returns true if the style is enabled, either specifically
+// to this style or globally via color.NoColor
+func (style *Style) IsEnabled() bool {
+	if style == nil {
+		return false
+	}
+	if style.enable != nil {
+		return *style.enable
+	}
+	return !color.NoColor
+}
+
+// Enable or disable this style
+func (style *Style) Enable(val bool) *Style {
+	style.enable = &val
+	return style
+}
+
+// Colorize some text, printing the output to color.Output
+func Colorize(template string, values ...interface{}) {
+	fmt.Fprint(color.Output, SColorize(template, values...))
+}
+
+// Colorize some text, returning a string
+func SColorize(template string, values ...interface{}) string {
+	var b strings.Builder
+	state := ' '
+	var nameStart int
+	var style *Style
+	var frag strings.Builder
+	for i, ch := range template {
+		switch state {
+		case ' ':
+			if ch == '{' {
+				nameStart = i
+				state = ch
+			} else {
+				b.WriteRune(ch)
+				if ch == '\\' {
+					state = ch
+				}
+			}
+		case '\\':
+			b.WriteRune(ch)
+			state = ' '
+		case '{':
+			if ch == ':' {
+				name := template[nameStart+1 : i]
+				style = Styles[name]
+				frag.Reset()
+				state = '}'
+			}
+		case '}':
+			if ch == '\\' {
+				state = ']'
+			} else if ch == '}' {
+				var enabled = style.IsEnabled()
+				if enabled {
+					b.WriteString(style.sequence)
+				}
+				b.WriteString(frag.String())
+				if enabled {
+					b.WriteString(reset.sequence)
+				}
+				state = ' '
+			} else {
+				frag.WriteRune(ch)
+			}
+		case ']':
+			frag.WriteRune(ch)
+			state = '}'
+
+		}
+	}
+	switch state {
+	case '{', '}', ']':
+		// if we found a '{' w/o completion, append everything from the start
+		b.WriteString(template[nameStart:])
+	}
+	template = b.String()
+	return emoji.Sprintf(template, values...)
+}
diff --git a/colorize_test.go b/colorize_test.go
new file mode 100644
index 0000000..0ddd352
--- /dev/null
+++ b/colorize_test.go
@@ -0,0 +1,81 @@
+// Copyright 2019 Soluble Inc
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//      http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+package colorize
+
+import (
+	"fmt"
+	"github.com/fatih/color"
+	"sort"
+	"strings"
+	"testing"
+)
+
+func TestDemoDefaults(t *testing.T) {
+	t.SkipNow()
+	var template strings.Builder
+	params := make([]interface{}, 0, len(Styles))
+	names := make([]string, 0, len(Styles))
+	for k := range Styles {
+		names = append(names, k)
+	}
+	sort.Strings(names)
+	for _, k := range names {
+		template.WriteString(fmt.Sprintf("{%s: %%12s }\n", k))
+		params = append(params, k)
+	}
+	Colorize(template.String(), params...)
+	Colorize("\n{primary:%s} eat {bg-success:pizza :pizza:}{bg-primary: and drink }{warning:beer} %s, but not {bg-danger:%s}\n\n",
+		"Most folks like to", ":beer:", "everyone")
+}
+
+func TestBasic(t *testing.T) {
+	s := SColorize("{primary:%s} %s", "hello", "world")
+	if !strings.Contains(s, "hello") || !strings.Contains(s, "world") {
+		t.Errorf("string contents wrong")
+	}
+	Styles["primary"].Enable(false)
+	if Styles["primary"].IsEnabled() {
+		t.Error("primary is enabled")
+	}
+	if Styles["nope"].IsEnabled() {
+		t.Error("nope is enabled")
+	}
+	if SColorize("{primary:hello} world") != "hello world" {
+		t.Error("disable style didn't work")
+	}
+	color.Output = &strings.Builder{}
+	Colorize("hello, world")
+	if color.Output.(*strings.Builder).String() != "hello, world" {
+		t.Error("string didn't output")
+	}
+}
+
+func TestEscapes(t *testing.T) {
+	if e := SColorize("\\\n\r\t\v"); e != "\\\n\r\t\v" {
+		t.Errorf("escape sequences wrong: %s", e)
+	}
+}
+
+func TestIncomplete(t *testing.T) {
+	if s := SColorize("{primary:foo"); s != "{primary:foo" {
+		t.Error(s)
+	}
+	if s := SColorize("{nope:xxx\\}}"); s != "xxx}" {
+		t.Error(s)
+	}
+	if s := SColorize("{nope:foo\\ bar"); s != "{nope:foo\\ bar" {
+		t.Error(s)
+	}
+}
diff --git a/default_styles.png b/default_styles.png
new file mode 100644
index 0000000..4cdcfa8
Binary files /dev/null and b/default_styles.png differ
diff --git a/go.mod b/go.mod
new file mode 100644
index 0000000..bdb1e21
--- /dev/null
+++ b/go.mod
@@ -0,0 +1,10 @@
+module github.com/soluble-ai/go-colorize
+
+go 1.13
+
+require (
+	github.com/fatih/color v1.7.0
+	github.com/kyokomi/emoji v2.1.0+incompatible
+	github.com/mattn/go-colorable v0.1.4 // indirect
+	github.com/mattn/go-isatty v0.0.10 // indirect
+)
diff --git a/go.sum b/go.sum
new file mode 100644
index 0000000..4fb48c2
--- /dev/null
+++ b/go.sum
@@ -0,0 +1,14 @@
+github.com/fatih/color v1.7.0 h1:DkWD4oS2D8LGGgTQ6IvwJJXSL5Vp2ffcQg58nFV38Ys=
+github.com/fatih/color v1.7.0/go.mod h1:Zm6kSWBoL9eyXnKyktHP6abPY2pDugNf5KwzbycvMj4=
+github.com/kyokomi/emoji v2.1.0+incompatible h1:+DYU2RgpI6OHG4oQkM5KlqD3Wd3UPEsX8jamTo1Mp6o=
+github.com/kyokomi/emoji v2.1.0+incompatible/go.mod h1:mZ6aGCD7yk8j6QY6KICwnZ2pxoszVseX1DNoGtU2tBA=
+github.com/mattn/go-colorable v0.1.4 h1:snbPLB8fVfU9iwbbo30TPtbLRzwWu6aJS6Xh4eaaviA=
+github.com/mattn/go-colorable v0.1.4/go.mod h1:U0ppj6V5qS13XJ6of8GYAs25YV2eR4EVcfRqFIhoBtE=
+github.com/mattn/go-isatty v0.0.8 h1:HLtExJ+uU2HOZ+wI0Tt5DtUDrx8yhUqDcp7fYERX4CE=
+github.com/mattn/go-isatty v0.0.8/go.mod h1:Iq45c/XA43vh69/j3iqttzPXn0bhXyGjM0Hdxcsrc5s=
+github.com/mattn/go-isatty v0.0.10 h1:qxFzApOv4WsAL965uUPIsXzAKCZxN2p9UqdhFS4ZW10=
+github.com/mattn/go-isatty v0.0.10/go.mod h1:qgIWMr58cqv1PHHyhnkY9lrL7etaEgOFcMEpPG5Rm84=
+golang.org/x/sys v0.0.0-20190222072716-a9d3bda3a223 h1:DH4skfRX4EBpamg7iV4ZlCpblAHI6s6TDM39bFZumv8=
+golang.org/x/sys v0.0.0-20190222072716-a9d3bda3a223/go.mod h1:STP8DvDyc/dI5b8T5hshtkjS+E42TnysNCUPdjciGhY=
+golang.org/x/sys v0.0.0-20191008105621-543471e840be h1:QAcqgptGM8IQBC9K/RC4o+O9YmqEm0diQn9QmZw/0mU=
+golang.org/x/sys v0.0.0-20191008105621-543471e840be/go.mod h1:h1NjWce9XRLGQEsW7wpKNCjG9DtNlClVuFLEZdDNbEs=
diff --git a/screenshot.png b/screenshot.png
new file mode 100644
index 0000000..799a353
Binary files /dev/null and b/screenshot.png differ