diff --git a/.github/workflows/release-artifacts.yml b/.github/workflows/release-artifacts.yml
index 31395fa..e39a5b9 100644
--- a/.github/workflows/release-artifacts.yml
+++ b/.github/workflows/release-artifacts.yml
@@ -78,7 +78,7 @@ jobs:
             git config user.name "$GITHUB_ACTOR"
             git config user.email "$GITHUB_ACTOR@users.noreply.github.com"
 
-      - name: Run make
+      - name: Run make and generate definitions
         run: |
             # This step is not needed per se, but runs all the tests
             # and generate the manifests
diff --git a/Makefile b/Makefile
index 9e090bd..9a176c7 100644
--- a/Makefile
+++ b/Makefile
@@ -1,6 +1,6 @@
 
 # Image URL to use all building/pushing image targets
-IMG ?= eu.gcr.io/halfpipe-io/ee-o11y/mimir-rules-operator:latest
+IMG ?= ghcr.io/springernature/o11y-rules-telemetry-operator/mimirrules-controller:latest
 # ENVTEST_K8S_VERSION refers to the version of kubebuilder assets to be downloaded by envtest binary.
 ENVTEST_K8S_VERSION = 1.29.0
 
diff --git a/config/manager/kustomization.yaml b/config/manager/kustomization.yaml
index 9122abd..786cc91 100644
--- a/config/manager/kustomization.yaml
+++ b/config/manager/kustomization.yaml
@@ -5,4 +5,4 @@ kind: Kustomization
 images:
 - name: controller
   newName: ghcr.io/springernature/o11y-rules-telemetry-operator/mimirrules-controller
-  newTag: 0.1.0
+  newTag: latest