diff --git a/.changes/heck-unicode.md b/.changes/heck-unicode.md
new file mode 100644
index 000000000000..f0a0e4a26013
--- /dev/null
+++ b/.changes/heck-unicode.md
@@ -0,0 +1,5 @@
+---
+"cli.rs": "patch"
+---
+
+Fix building apps with unicode characters in their `productName`.
diff --git a/tooling/cli/Cargo.toml b/tooling/cli/Cargo.toml
index 6514c166be56..0364cae3e280 100644
--- a/tooling/cli/Cargo.toml
+++ b/tooling/cli/Cargo.toml
@@ -64,7 +64,7 @@ semver = "1.0"
 regex = "1.6.0"
 unicode-width = "0.1"
 zeroize = "1.5"
-heck = "0.4"
+heck = { version = "0.4", features = [ "unicode" ] }
 dialoguer = "0.10"
 url = { version = "2.3", features = [ "serde" ] }
 os_pipe = "1"