diff --git a/.github/workflows/release.yml b/.github/workflows/release.yml
new file mode 100644
index 0000000..b13ae71
--- /dev/null
+++ b/.github/workflows/release.yml
@@ -0,0 +1,34 @@
+name: goreleaser
+
+on:
+  push:
+    tags:
+      - 'v*'
+
+permissions:
+  contents: write
+
+jobs:
+  goreleaser:
+    runs-on: ubuntu-latest
+    steps:
+      - name: Checkout
+        uses: actions/checkout@v2
+        with:
+          fetch-depth: 0
+      - name: Set up Go
+        uses: actions/setup-go@v2
+        with:
+          go-version: 1.17
+      - name: Go Lint
+        run: |
+          go mod tidy
+          go test -v ./...
+      - name: Run GoReleaser
+        uses: goreleaser/goreleaser-action@v2
+        with:
+          distribution: goreleaser
+          version: latest
+          args: release --rm-dist
+        env:
+          GITHUB_TOKEN: ${{ secrets.GITHUB_TOKEN }}
diff --git a/.goreleaser.yml b/.goreleaser.yml
new file mode 100644
index 0000000..e9b640b
--- /dev/null
+++ b/.goreleaser.yml
@@ -0,0 +1,46 @@
+builds:
+  - env:
+      - CGO_ENABLED=0
+    goos:
+      - linux
+      - darwin
+      - windows
+    goarch:
+      - amd64
+    ldflags:
+      - -X github.com/tjhop/clip/cmd.builddate={{ .CommitDate }}
+      - -X github.com/tjhop/clip/cmd.version={{ .Version }}
+      - -X github.com/tjhop/clip/cmd.commit={{ .Commit }}
+    binary: clip
+archives:
+  - replacements:
+      darwin: Darwin
+      linux: Linux
+      windows: Windows
+      386: i386
+      amd64: x86_64
+checksum:
+  name_template: 'checksums.txt'
+snapshot:
+  name_template: "{{ .Tag }}-next"
+nfpms:
+  - package_name: 'clip'
+    homepage: 'https://github.com/tjhop/clip'
+    maintainer: 'TJ Hoplock <t.hoplock@gmail.com>'
+    description: 'Cross Platform CLI clipboard and templating tool'
+    formats:
+      - apk
+      - deb
+      - rpm
+    bindir: /usr/bin
+    contents:
+      - src: ./README.md
+        dst: /usr/share/doc/tjhop/clip/README.md
+changelog:
+  sort: asc
+  filters:
+    exclude:
+      - '^Merge pull request'
+      - '^ci(?:\(\w+\))?\!?:'
+      - '^docs(?:\(\w+\))?\!?:'
+      - '^test(?:\(\w+\))?\!?:'
diff --git a/README.md b/README.md
index d20e5d8..78bb72e 100644
--- a/README.md
+++ b/README.md
@@ -128,24 +128,30 @@ tjhop
 ```
 
 ## Building
-Builds are using `go1.12.1` with [gox](https://github.com/mitchellh/gox):
-
-```shell
-~/go/src/github.com/tjhop/clip -> COMMIT=$(git rev-parse --short HEAD | tr -d "[ \r\n\']");
-TAG=$(git describe --always --tags --abbrev=0 | tr -d "[v\r\n]");
-echo "commit: $COMMIT"; echo "tag: $TAG";
-gox -ldflags="-X github.com/tjhop/clip/cmd.builddate=$(date +%Y-%m-%d)
-    -X github.com/tjhop/clip/cmd.version=$TAG
-    -X github.com/tjhop/clip/cmd.commit=$COMMIT" \
-    -osarch "linux/amd64" -output="$GOBIN/{{ .OS }}/{{ .Arch }}/clip" \
-    -osarch "darwin/amd64" -output="$GOBIN/{{ .OS }}/{{ .Arch }}/clip"
-```
-
-Release archive creation:
-```shell
-~/go/src/github.com/tjhop/clip -> tar vzcf "clip-$(git describe --always --tags --abbrev=0 | tr -d '[v\r\n]').darwin-amd64.tar.gz" -C $GOBIN/darwin/amd64/ -s /\./clip/g .
-~/go/src/github.com/tjhop/clip -> tar vzcf "clip-$(git describe --always --tags --abbrev=0 | tr -d '[v\r\n]').linux-amd64.tar.gz" -C $GOBIN/linux/amd64/ -s /\./clip/g .
-```
+### Binaries
+Binaries are built by [goreleaser and github actions](https://goreleaser.com/ci/actions/). Please see [Releases](#Releases) for more information on building binaries for release.
+
+For testing purposes, binaries can be built manually, as well:
+    ```shell
+    COMMIT=$(git rev-parse --short HEAD);
+    TAG=$(git describe --always --tags --abbrev=0 | tr -d "[v\r\n]");
+    go build -o clip -ldflags="-X github.com/tjhop/clip/cmd.builddate=$(date --iso-8601=seconds)
+        -X github.com/tjhop/clip/cmd.version=$TAG
+        -X github.com/tjhop/clip/cmd.commit=$COMMIT"
+    ```
+
+### Releases
+Releases are handled by [goreleaser and github actions](https://goreleaser.com/ci/actions/).
+
+In order to cut a release, a new semver tag must be pushed to the repo:
+    Note: It's highly recommended to install [SVU](https://github.com/caarlos0/svu) to help with tag creation.
+
+    ```shell
+    git checkout master
+    git fetch --tags origin master
+    git tag $(svu next)
+    git push --tags upstream master
+    ```
 
 ## TODO
 - [ ] allow editing Clip config directly through `clip` commands like template files?