- [[#Superiority complex]]
- [[#Egotistical]]
- Positioned as "[[#the Sage]]"
- Reality: [[#Everyman]]
- Wants to be the storyteller
- The anti-hero: Tries to do the right thing in their own way
- The "Great" man: Money, Power, Confidence
- Had a dream that fueled him: Winning Daisy's love
- Society was [[#superficial]]. but Gatsby had [[#veal dreams]] -> [[#a man of substance]]
- Messy
- Obsessive --> Values the journey and say I want, not the goal (Daisy)
- prove his worth --> witness to his greatnesss
- Nick: Gatsby's minion
- [[#Epitome]] of a 1920s man
- Have: Money, Car, Wife, Strong
- [[#Superficial]]
- Stupid
$=$ small minded$=$ Inconsequential --> Everything she says does not matter, does not use brain. Surface level superficial - Does nothing to futher herself
- Some depth to the character
- Some self awareness
- Trauma --> Vacuousness
$=$ shield
- [[#Contemptuous]]
- Responded absently
- [[#Impersonal]]
- Dishonest
- [[#Egotistical]]
- Manipulative (Throw after get wanted)
- Entitled
- Ungrateful
- Ambitious (Don't care the consequence)
- Mentor figure: The sage archetype
- Ellen kaye killed Dan Cody and get all the money (implied: "it might have lasted indefinetely")
- But Gatsby gets the knowledge
- New Money
- Nick and Gatsby
- Earn the money through hardwork
- Old money
- Daisy and Tom
- Inhereted the money
West Egg and East Egg seperated by physical bound of water (barrier) + sand (bay)
- Gatsby pretending to read real books: ""
- Gatsby “Reassurance, concentrated, picks words with care”
- Gatsby hides from his own past
- Gatsby acts better than he is "putting on airs"
- "Illusion of Grandeur"
- "He is the son of god": but Gatsby isn't
- "His imagination had never really accepted them as his parents at all" Gatsby
- Green light --> Gatsby's dream (winning Daisy's love)
- Yellow color --> New money and status
- Gold color --> Proper old money
- White color --> Clean and Pure love, Marriage, privilege (white card), wealth (have money to clean his white suit)
- Post WW1
- Roaring 20s
- 1919 World Series fix
- Jazz age
- Prohibition age (bootlegging); Cause: Temperance movement
Indulgences
- Alcohol
- Cars
- Gatsby Part: Young pretty women
$=$ attract men$=$ Get people's money and connection- Networking
- Build connections Gatsby Rumors
- "German Spy": Reckless, loose lipped
- "Murder": [[#hypocrites]] Rich folks gossip
- Latest cheating new of tom buchanan
- Information
$=$ power over people Jordan makes Nick look good - Jordan is selfish, dishonest, etc
- Nick uses her to contrast himself Nick will be overwhelmed by the place and the people because of the negative in the parties
- There is the movie guy that is rich but unhappy
- People in Gatsby's part are wealthy, but not happy Visual Imagery: "Car lurched up the rocky dri..." Pathetic fallacy
- set a somber mood (raining in chapter 5)
- Contrast: Sun (Heat)
- Warm, Hope, Life
- Hot --> Hell
- Contrast: White
- Purity
- Jordan's dress (Jordan is not pure) Jay Gatsby is dead
- Tom and Daisy ran away
- Daisy
- Lover
- Society: Rich + Pretty + Married (Suppose she is better than poors → People praise her) (GOLD DIGGER!)
- Emotional connection with Gatsby
- Meyer Wolfsheim
- transactional relationship
- sent a letter
- Business partner / Bro
- Criminal: New Money, Conditional → But care about people that care about him (People hate him)
- Class Difference -> Superficiality between his friends
- Tie class differences to moral decay of society
- Tom with mistress
- Daisy entering an affaire
- Gatsby destroy marriage Daisy is a coward, but the society still praise her because she has moeny
- Tie class differences to moral decay of society
- ISO image in the 1920s, Fitgerald hate them so he wrote this book
- Metaphor: “The rack of the world… founded on a fairy’s wing” (106)
- Metaphor: "Her voice is full of money" --> indiscreet --> head empty, no thoughts
- Foreshadowing: "Imagine marrying somebody in this heat!" Renfoircing the idea of hell
$=$ bad ending for charactersitics
Wolfshiem wear jewelries made of human teeth, professional yapper Some truth, some embellishment to make himself look better
- (Noun): A person or thing that is a perfect example of a particular quality or type.
- (Adjective): Excessively conceited or absorbed in oneself; self-centred.
- (Noun): Someone who has attained wisdom.
- (Noun): An ordinary or typical human being.
- (Adjective): Existing or occurring at or on the surface.
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- (Noun): a person who is rich and powerful.
- (Adjective): Showing or feeling lack of respect for someone or something. Looking down.
- (Adjective): Without human warmth; not friendly and without features that make people feel interested or involved.
- (Noun): If you have a superiority complex, you believe that you are better, cleverer, or more important than other people.
- A person behaving in a way that suggests one has higher standards or more noble beliefs than is the case.
Definition: A sole proprietorship is a type of business entity owned and operated by one individual, where there is no legal distinction between the owner and the business.
- Single Ownership: Owned by one person who has complete control.
- Unlimited Liability: The owner is personally liable for all business debts.
- Simplified Tax Filing: Income is taxed as personal income.
- Ease of Formation: Minimal legal and administrative requirements to start.
- Full Control: The owner makes all decisions and retains all profits.
- Low Cost of Entry: Less expensive to start and operate compared to other business structures.
- Tax Advantages: Profits are taxed once, as personal income.
- Unlimited Liability: Personal assets are at risk if the business incurs debt.
- Limited Resources: Difficulty in raising capital and sustaining growth.
- Longevity Concerns: Business continuity is dependent on the owner's ability to operate.
A local bakery owned and run by a single individual.
Definition:
A public limited company is a type of corporation whose shares are traded publicly on a stock exchange. It has limited liability and offers shares to the general public.
Characteristics:
-
Limited liability for shareholders
-
Shares are freely transferable
-
Must publish financial statements
-
Subject to strict regulatory requirements
Pros:
-
Access to capital through public investment
-
Enhanced company profile and credibility
-
Limited liability protects personal assets
Cons:
-
High regulatory and disclosure requirements
-
Potential for loss of control due to dispersed ownership
-
Vulnerability to market fluctuations
Example:
Apple Inc.
Definition:
A cooperative is a business owned and run by and for its members, who share the profits or benefits.
Characteristics:
-
Democratic decision-making (one member, one vote)
-
Member-owned and controlled
-
Profit distribution based on participation
-
Focus on member needs and benefits
Pros:
-
Equal voice for members
-
Focus on member satisfaction over profit
-
Potential tax advantages
Cons:
-
Limited capital-raising ability
-
Potential for slower decision-making
-
Risk of conflict among members
Example:
The Cooperative Group (UK)
Definition:
A private limited company is a type of corporation that is privately held and restricts the right to transfer its shares.
Characteristics:
-
Limited liability for owners
-
Shares not publicly traded
-
Fewer regulatory requirements than PLCs
-
Ownership often restricted to family or close associates
Pros:
-
Limited liability
-
Greater control over business decisions
-
Less public scrutiny and regulatory burden
Cons:
-
Limited access to capital
-
Shares cannot be sold to the general public
-
Potential for conflicts among a small group of shareholders
Example:
Mars, Incorporated
Definition:
A joint venture is a business arrangement where two or more parties collaborate for a specific project or business activity, sharing resources, risks, and profits.
Characteristics:
-
Formed for a specific purpose or project
-
Shared resources and expertise
-
Defined duration and scope
-
Separate legal entity or contractual agreement
Pros:
-
Access to new markets and resources
-
Sharing of risks and costs
-
Synergy from combined strengths
Cons:
-
Potential for conflicts between partners
-
Shared profits and control
-
Complex management and operational issues
Example:
Sony Ericsson (a venture between Sony and Ericsson)
Definition:
Multinational corporations operate in multiple countries, managing production or delivering services in more than one country.
Characteristics:
-
Global presence and market reach
-
Decentralized operations
-
Diverse workforce and management
-
Significant economic influence
Pros:
-
Access to global markets
-
Economies of scale
-
Diversification of business risk
Cons:
-
Cultural and communication barriers
-
Complex regulatory environment
-
Potential ethical and environmental concerns
Example:
Coca-Cola
Definition:
An international franchise is a system where a franchisor grants a foreign franchisee the right to operate a business using its brand and business model.
Characteristics:
-
Brand consistency across borders
-
Franchisee pays fees and royalties
-
Franchisor provides support and training
-
Standardized products and services
Pros:
-
Rapid expansion with lower capital investment
-
Local market expertise from franchisees
-
Increased brand recognition and revenue
Cons:
-
Loss of control over brand and operations
-
Potential quality and brand consistency issues
-
Dependence on franchisee performance
Example:
McDonald's franchises worldwide