diff --git a/.gitattributes b/.gitattributes
new file mode 100644
index 0000000..2649aa9
--- /dev/null
+++ b/.gitattributes
@@ -0,0 +1,9 @@
+.github export-ignore
+tests export-ignore
+.gitattributes export-ignore
+.gitignore export-ignore
+patchwork.json export-ignore
+phpcs.xml export-ignore
+phpstan.neon.dist export-ignore
+README.md export-ignore
+
diff --git a/src/Model/PluginFamily.php b/src/Model/PluginFamily.php
index d63bee7..b3e616d 100644
--- a/src/Model/PluginFamily.php
+++ b/src/Model/PluginFamily.php
@@ -6,6 +6,19 @@
  * Handles the data to be passed to the frontend.
  */
 class PluginFamily {
+
+	/**
+	 * An array of referrers for wp rocket.
+	 *
+	 * @var array
+	 */
+	protected $wp_rocket_referrer = [
+		'imagify-plugin'    => 'imagify',
+		'seo-by-rank-math'  => '',
+		'backwpup'          => '',
+		'uk-cookie-consent' => '',
+	];
+
 	/**
 	 * Get filtered plugins.
 	 *
@@ -40,6 +53,7 @@ public function filter_plugins_by_activation( array $plugins, string $main_plugi
 				$plugin_path      = $plugin . '.php';
 				$plugin_slug      = dirname( $plugin );
 				$main_plugin_slug = dirname( $main_plugin );
+				$wpr_referrer     = 'wp-rocket' !== $main_plugin_slug ? $this->wp_rocket_referrer[ $main_plugin_slug ] : '';
 
 				/**
 				 * Check for activated plugins and pop them out of the array
@@ -96,10 +110,14 @@ public function filter_plugins_by_activation( array $plugins, string $main_plugi
 
 				// Create unique CTA data for WP Rocket.
 				if ( 'wp-rocket/wp-rocket' === $plugin ) {
+					$url = 'https://wp-rocket.me/?utm_source=' . $wpr_referrer . '-coupon&utm_medium=plugin&utm_campaign=' . $wpr_referrer;
+
 					$plugins[ $cat ]['plugins'][ $plugin ]['cta'] = [
 						'text' => 'Get it Now',
-						'url'  => 'https://wp-rocket.me/?utm_source=imagify-coupon&utm_medium=plugin&utm_campaign=imagify',
+						'url'  => $url,
 					];
+
+					$plugins[ $cat ]['plugins'][ $plugin ]['link'] = $url;
 				}
 
 				// Set activation text.
diff --git a/src/Model/wp_media_plugins.php b/src/Model/wp_media_plugins.php
index 46bf8ef..0432334 100644
--- a/src/Model/wp_media_plugins.php
+++ b/src/Model/wp_media_plugins.php
@@ -14,7 +14,7 @@
 				],
 				'title' => 'Speed Up Your Website, Instantly',
 				'desc'  => 'WP Rocket is the easiest way to make your WordPress website faster and boost your Google PageSpeed score. Get more traffic, better engagement, and higher conversions effortlessly.',
-				'link'  => 'https://wp-rocket.me/?utm_source=imagify-coupon&utm_medium=plugin&utm_campaign=imagify',
+				'link'  => '',
 			],
 			'imagify-plugin/imagify' => [
 				'logo'  => [
diff --git a/tests/Fixtures/src/Model/PluginFamily/filterPluginsByActivation.php b/tests/Fixtures/src/Model/PluginFamily/filterPluginsByActivation.php
index a2253d7..f37df58 100644
--- a/tests/Fixtures/src/Model/PluginFamily/filterPluginsByActivation.php
+++ b/tests/Fixtures/src/Model/PluginFamily/filterPluginsByActivation.php
@@ -196,7 +196,7 @@
         ],
         'title' => 'Speed Up Your Website, Instantly',
         'desc'  => 'WP Rocket is the easiest way to make your WordPress website faster and boost your Google PageSpeed score. Get more traffic, better engagement, and higher conversions effortlessly.',
-        'link'  => 'https://wp-rocket.me/?utm_source=imagify-coupon&utm_medium=plugin&utm_campaign=imagify',
+        'link'  => 'https://wp-rocket.me/?utm_source=-coupon&utm_medium=plugin&utm_campaign=',
         'cta'   => [
             'text' => 'Activate',
             'url'  => 'http://example.org/wp-admin/admin-post.php?action=plugin_family_install_wp-rocket&_wpnonce=9a68f00b8d&plugin_to_install=wp-rocket%2Fwp-rocket'
@@ -251,10 +251,10 @@
         ],
         'title' => 'Speed Up Your Website, Instantly',
         'desc'  => 'WP Rocket is the easiest way to make your WordPress website faster and boost your Google PageSpeed score. Get more traffic, better engagement, and higher conversions effortlessly.',
-        'link'  => 'https://wp-rocket.me/?utm_source=imagify-coupon&utm_medium=plugin&utm_campaign=imagify',
+        'link'  => 'https://wp-rocket.me/?utm_source=-coupon&utm_medium=plugin&utm_campaign=',
         'cta'   => [
             'text' => 'Get it Now',
-            'url'  => 'https://wp-rocket.me/?utm_source=imagify-coupon&utm_medium=plugin&utm_campaign=imagify'
+            'url'  => 'https://wp-rocket.me/?utm_source=-coupon&utm_medium=plugin&utm_campaign='
         ],
     ],
     'imagify-plugin/imagify' => [