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Criteo

Criteo support for AMP covers Real Time Audience (RTA), Publisher Marketplace (PuMP) and Passback technologies.

For configuration details and to generate your tags, please refer to your publisher account or contact [email protected].

Example - RTA

<amp-ad width=300 height=250
    type="criteo"
    data-tagtype=“rta”
    data-networkid=“76543”
    data-adserver=“DFP”
    data-slot=“/0987654/rta_zone_amp”>
</amp-ad>

Example - PuMP and Passback

<amp-ad width=300 height=250
    type="criteo"
    data-tagtype=“passback”
    data-zone=“567890”>
</amp-ad>

Configuration

The ad size is based on the setup of your Criteo zone. The width and height attributes of the amp-ad tag should match that.

RTA

Supported parameters:

  • data-tagtype: identifies the used Criteo technology. Must be “rta”. Required.
  • data-adserver: the name of your adserver. Required. Only “DFP” is supported at this stage.
  • data-slot: adserver (DFP) slot slot. Required.
  • data-networkid: your Criteo network id. Required.
  • data-varname: crtg_content variable name to store RTA labels. Optional.
  • data-cookiename: crtg_rta RTA cookie name. Optional.

PuMP and Passback

Supported parameters:

  • data-tagtype: identifies the used Criteo technology. Must be “passback”. Required.
  • data-zone: your Criteo zone identifier. Required.