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Index Exchange

Index supports both direct ad tags and Header Tag style bidding using Doubleclick as the ad server.

Examples

Ad tag

<amp-ad width=300 height=250
  type="ix"
  data-ad-units="4"
  data-casale-i-d="1"
  data-version="2"
</amp-ad>

Header Tag

<amp-ad width=300 height=250
  type="ix"
  data-ix-id="54321"
  data-slot="/1234/example"
</amp-ad>

Configuration

For semantics of configuration, please contact your account manager at Index Exchange.

Ad tag

Required:

  • data-ad-units
  • data-casale-i-d or data-app-i-d
  • data-version

Optional:

  • data-default-ad-unit
  • data-floor
  • data-floor-currency
  • data-interstitial
  • data-position-i-d
  • data-pub-default
  • data-pub-passback
  • data-referrer
  • data-ifa

Header Tag

Required:

  • data-ix-id
  • data-slot

Optional:

  • data-ix-slot

Additional parameters including json will be passed through in the resulting call to DFP. For details please see the Doubleclick documentation.