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DESCRIPTION
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Package: mmetrics
Type: Package
Title: Easy Computation of Marketing Metrics with Different Analysis Axis
Version: 0.3.0
Authors@R: c(
person("Shinichi", "Takayanagi", , "[email protected]", role = c("aut", "cre")),
person("Nagi", "Teramo", , "[email protected]", role = c("aut")),
person("Takahiro", "Yoshinaga", , "[email protected]", role = c("aut")),
person("Yanjin", "Li", , "[email protected]", role = c("aut")),
person("Chaerim", "Yeo", , "[email protected]", role = c("aut"))
)
Description: Provides a mechanism for easy computation of marketing metrics.
By default in this package, metrics for digital marketing (e.g. CTR (Click Through Rate), CVR (Conversion Rate), CPC (Cost Per Click) etc) are calculated but you can define your own metrics easily.
In addition to that, you can change an analysis axis to calculate these metrics.
URL: https://github.com/y-bar/mmetrics
BugReports: https://github.com/y-bar/mmetrics/issues
License: MIT + file LICENSE
Encoding: UTF-8
Depends:
R (>= 3.1.0)
Imports:
magrittr,
dplyr,
purrr,
stringr,
rlang,
ggplot2
Suggests:
covr,
devtools,
testthat,
knitr,
rmarkdown
LazyData: true
Roxygen: list(markdown = TRUE)
RoxygenNote: 6.1.1
VignetteBuilder: knitr
Collate:
'data.R'
'disaggregate.R'
'mmetrics.R'
'metrics_definition.R'
'mplot.R'