yCreative Budget Request Through 01/2024

[Draper-Eth]

Scope

Funding request for yCreative to continue work on comms, creative, and brand across the DAO as a whole and with individual yTeams.

yCreative works with teams and individual contributors across the DAO to launch and raise awareness of different Yearn protocols and software. Our focus is on creative that cuts through the noise to land with an audience of crypto natives - with our work often cited as an example of best in class DeFi creative (uWu heart emoji), making sure the Yearn brand continues to be trusted and loved.

yCreative also works with protocol teams on creative touches across UI/ UX/ and copy - designed for a delightful user experience wherever possible.

We also maintain a Web3 community with many of the top creatives from leading DeFi protocols - designed to grow the space and increase co-operation between protocols (with Yearn at the forefront of this endeavor).

Plan

Plan

High level view of work completed since last Budget Request:

• yETH launch. 75k views and high engagement on socials.
• veYFI launch. 35k views in first 4 hours.
• Pre-launch and hype campaigns for veYFI and yETH.
• Recorded a country song for yETH sung by Pepe.
• Educational content and comms around yETH, veYFI and v3.
• Experiments with shorter form meme videos on veYFI and yETH which have performed well and will be an area we look to continue to push in.

These next three months will see a focus on the upcoming v3 launch, a concerted push on yETH, as well as continued marketing support across the whole Yearn ecosystem (plus new projects and opportunities which might pop up as they have a habit of doing):


Project list 


• V3
• yETH
• v3
• Yearn parent brand
• yCRV ecosystem
• Vaults
• yAudit
• yFactory
• yFU

Deadline

2024-01-31

People

• Draper
• Evan
• Kais

• Ad Hoc Creative Contributors


Money

24750 DAI per month

Amount

74,250 DAI

Wallet address

0x402449F51afbFC864D44133A975980179C6cD24C

Reporting

Monthly