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Mon09__Going.for.Brokerage.People.Analytics.at.Redfin__by_Sarah.Lake.Hagan.md

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Going for Brokerage: People Analytics at Redfin

Slides: https://github.com/thesarahhagan/monitorama

  • I'm an experimental psychologist... so I don't know monitoring.
  • Hired to experiment on people... specifically employees...
  • Which is creepy.
  • Trying to create a better environment so employees are happier.
  • Talking about How you should be monitoring just your website.
  • Redfin is a home broker/realtor.
  • Monitoring our Hiring
  • 6 -> 600 agents in 8 years
  • Important to monitor agents and housing supply and sundry
  • median days on market for a house nationally is 40 days.
  • Only moving into a busy market.
  • Monitoring Red Fin's agents to hire in the right market, and track people coming in to market, leaving market, filled positions, open reqs, etc.
  • When a market shrinks red fin can drop agents.
  • agents are biased in the broad market. Only incented when house sells.
  • Agents of Red Fin are FTEs.
  • Base salary (stipend), paid vacation, benefits, and MLS dues.
  • Bonuses based on satisfaction
  • Hence, this talk.
  • Red Fin Cares about helping people sell houses.
  • Basis of agent's pay is keyed to customer review.
  • lets the customer monitor Red Fin
  • Also an agent business metric. Agents can tune what capacity they want to have, and managers can see that everyones happy and busy.
  • Insufficient busy? Either hired too many, or insufficient advertising (since The market is hot now)
  • Monitor the culture
    • Interested in connecting people to improving culture
    • Suggestion: Allow person two different agents: one buying, one selling.
    • 'internal reddit, but nice'.
    • People can talk about the tools for the agents, by the engineers.
  • Consider monitoring people as well as IT.