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USER ANALYTICS IN TELECOMUNICATION INDUSTRY

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This project aims to make use of data extracted from a month of aggregated data on xDR and make predictive models about a telecomunications industry. To accomplish this the objective was divided into 4-subobjectives.

1. User Overview analysis
  • After cleaning the data, i.e filling missing values and cleaning outliers, EDA was applied to understand the data better and have some insights about the user data.
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2. User Engagement analysis
  • The success of a business would be highly dependent on the user engagement and activity of customers on available apps. It is also very useful for a business know where to concentrate network resources which can be inferred from Sessions frequency and duration of a session. Using this metrics it is possible to analyse user engagement.
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3. User experience analysis
  • In telecommunications industry the user experience is mostly related to network parameter performances and customer device characteristics.
4. Satisfaction analysis
  • Assuming user satisfaction is highly dependent on engagement and experience of that user, average of the scores of a users' satisfaction and engagement can yeild a good estimate for a specific users satisfaction level or score.
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