Important questions you should ask your client before beginning

• How much do you plan to dedicate to this project?

• Do you have a fixed deadline or timeline in mind for the project?

• What are your goals and why?

• What product or service does your business offer?

• Who is your target audience and who is your most ideal customer?

• Who are your competitors and how do you differ from them?

• What was the idea behind the business name?

Logo Design

• Brief

  • Conduct a questionnaire or interview with the client to get the design brief.

• Research

  • Conduct research focused on the industry itself, its history, and its competitors.

• Reference

  • Conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.

• Sketch & Concept

  • Develop the logo design concepts around the brief and research.

• Reflection

  • Take breaks throughout the design process. This allows your ideas to mature and lets you get renewed enthusiasm. Receive feedback.

• Presentation

  • Choose to present only a select few logos to the client or a whole collection. Get feedback and repeat until completed.

• Delivery

Product

• Strategy & Concept

  • Objectives
  • Business Needs
  • Branding
  • Success Metrics
  • Research
  • State of Art
  • Technical Requirements
  • Content Requirements
  • Prioritize ( MoSCoW ) - Must / Should / Could / Would

• UX / Design

  • Research

    • User Needs
    • Personas

  • Task Models

    • Flow of User Actions

  • Customer Experience Maps

  • Information Architecture

  • Sketching

    • Interaction
    • Animation
    • Error handling
    • No Data

  • Wireframing

    • User Flows - It’s important to keep steps to complete a task to a minimum.

  • Layout

  • Branding

  • Color ( color palette for the product )

  • Uniformity ( style guide for the product )

  • Design Comps ( Mock-ups )

  • Prototype

Development

QA / Testing

Publish