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Brand Attributes

Robyn Hammond edited this page Apr 7, 2015 · 1 revision

Watson understands me.

  • Understands natural language.
  • Understands context and situation.
  • Understands gesture.
  • Can anticipate — where I’m going and what I’m trying to do.
  • Can infer — understands not only what I say but what I mean.

Watson engages me.

  • Can respond to a question.
  • Engages in dialogue. Asks questions.
  • Proactively engages me and anticipates my needs.
  • Engages me in the way I want to be engaged — where, how, when (e.g. mobile).
  • Engages me at my own level.
  • Is multi-modal — visual, written, audio.

Watson learns and improves over time.

  • Knows when it needs data and asks for it.
  • Learns autonomously and learns via a guide.
  • Applies crowd-sourced knowledge.
  • Is personalized.
  • Gains knowledge and value over time.
  • Is discerning — can identify good and bad data.

Watson helps me discover.

  • Has the capability for system discovery, as well as human-aided discovery.
  • Discovers content in context, patterns and insights.
  • Builds new knowledge from existing information and retrieves new sources of information and expertise.
  • Applies big data search and exploration.
  • Teaches me how to learn and make better decisions.

Watson establishes trust.

  • Provides evidence-based, confidence weighted, unbiased and fully transparent outcomes.
  • Applies current, relevant information, expertise and data.
  • Changes its level of confidence as it receives new information.
  • Provides data security and privacy.
  • Has tunable thresholds of accuracy.

Watson has endless capacity for insight.

  • Uses all data in motion, including temporal and spatial.
  • Uses all analytics types.
  • Is not constrained by data structure or volume.
  • Provides a virtual view of data, regardless of physical location or origin (data and insight federation, replication, synchronization and virtualization).
  • Is not contained by cost of storing or accessing data.

Watson operates in real time.

  • Is always current and situation aware.
  • Handles data in motion
  • Is always on and never fatigues.
  • Can sense and respond.