Real data source: http://snap.stanford.edu/data/loc-gowalla.html
In the same folder, put batch-import, these scripts, and neo4j (whose folder I renamed NEO4J_HOME).
Navigate to the gowalla_magic folder and run the following to populate your batch-import csvs:
ruby batch_instructions.rb
ruby load_nodes.rb
Check if batch-import/sample2 has your new csvs. Make sure your java is appropriate: export JAVA_HOME=$(/usr/libexec/java_home)
run batch-import: sh sample2/import.sh
Navigate to your NEO4J folder (which I called NEO4J_HOME) and run it!
./bin/neo4j start