Update markdown.

Fix link so it's not just the raw URL.

Cleanup the 'running the samples' section.

README.md

@@ -14,7 +14,7 @@ Licensing and Pricing options are customized to your usage and requirements. For
 ## Free trial & license activation
 
 To activate the free trial:
-1. Visit https://www.datalogics.com/pdf-sdk-free-trial to obtain an activation key.
+1. Visit [Free Trial](https://www.datalogics.com/pdf-sdk-free-trial) to obtain an activation key.
 2. A prompt will appear on your console when executing Datalogics sample code.
 
 Alternatively, to use an activation key in code, the <em>setLicenseKey()</em> method of the <em>Library</em> class can be set to
@@ -25,11 +25,11 @@ a valid activation key <b>prior</b> to instantiating the library.
 ```
 
 ## Building and Running Samples
-**For 64-bit Intel Windows, 64-bit Intel Linux, or Mac ARM systems:**
+**For x64 Windows, x64 Linux, or macOS ARM systems:**
 
-Samples can be built and run easily in the IntelliJ Community IDE.
+Samples can be built and run easily in the *IntelliJ IDEA* IDE.
 
-1. Clone or download the repository to your system.
-2. Select the sample you would like to try. 
-3. Open the folder containing the sample in the IntelliJ IDE.
-4. Run the sample by clicking on the "Run" button!
+1. Clone this repository
+2. Select the sample you would like to try
+3. Open the folder containing the sample in the IDE.
+4. Run the sample by clicking on the **Run** button!