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devgk committed Jun 9, 2017
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20 changes: 10 additions & 10 deletions a1/chapter-1-1.htm
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<p style="text-align: left;">
<span class="chapterx">1<sup>st</sup> Chapter</span>
<span class="chapterx">Topic 1</span>
<a href="home.html"><img src="../images/closetopic.png"></a></p></div>
<a href="home.html"><img draggable="false" src="../images/closetopic.png"></a></p></div>
</div>

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Expand All @@ -14,7 +14,7 @@ <h1>Digital Marketing Course for Business Promotion</h1>
<p>In this course, I will focus on enlightening the essential concepts of digital marketing which are crucial for any business promotion. After completing this course, you can switch objective to learn additional concepts of digital marketing. Throughout the course, you can interact with the experts anytime using ask buddy.</p>
<p><b>Using ASK Buddy:</b> Open the menu by tapping on the top left corner where you see four small squares. Then tap on ASK BUDDY menu option to connect with the experts.</p>
<p>DM Buddy gives you the freedom to learn Digital marketing anytime - anywhere you want. I tried my best to simply its course content as much as possible. It does not require any prior knowledge of IT. Basic knowledge of operating computer is enough.</p>
<img onload="removeLoading()" src="images/111.jpg">
<img draggable="false" onload="removeLoading()" src="images/111.jpg">
<h2>What you will learn in this course:</h2>
<ol>
<li>Creating online presence for your business.</li>
Expand All @@ -32,50 +32,50 @@ <h2>What you will learn in this course:</h2>
<div class="grid">
<div class="chatBox">

<p><img src="../images/kevin.png"/><nm>
<p><img draggable="false" src="../images/kevin.png"/><nm>
Kevin
</nm><span>
Hello! Myself Kevin.
</span></p>

<p><img src="../images/bob.png"/><nm>
<p><img draggable="false" src="../images/bob.png"/><nm>
Bob
</nm><span>
Hello Kevin, I am Bob. How are you?
</span></p>

<p><img src="../images/kevin.png"/><nm>
<p><img draggable="false" src="../images/kevin.png"/><nm>
Kevin
</nm><span>
I am fine Bob. So its just two of us in here.
</span></p>

<p><img src="../images/bob.png"/><nm>
<p><img draggable="false" src="../images/bob.png"/><nm>
Bob
</nm><span>
I think so. BTW where is Stuart?
</span></p>

<p><img src="../images/stuart.png"/><nm>
<p><img draggable="false" src="../images/stuart.png"/><nm>
Stuart
</nm><span>
Hello guys! It's Stuart. I am here.
</span></p>

<p><img src="../images/kevin.png"/><nm>
<p><img draggable="false" src="../images/kevin.png"/><nm>
Kevin
</nm><span>
Welcome to DM Buddy, Stuart. I we will have some fun in here along with studies!
</span></p>

<p><img src="../images/bob.png"/><nm>
<p><img draggable="false" src="../images/bob.png"/><nm>
Bob
</nm><span>
<happy></happy>
Yeah! I am very excited!
</span></p>

<p><img src="../images/stuart.png"/><nm>
<p><img draggable="false" src="../images/stuart.png"/><nm>
Stuart
</nm><span>
Me too!
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<p style="text-align: left;">
<span class="chapterx">1<sup>st</sup> Chapter</span>
<span class="chapterx">Topic 2</span>
<a href="home.html"><img src="../images/closetopic.png"></a></p></div>
<a href="home.html"><img draggable="false" src="../images/closetopic.png"></a></p></div>
</div>

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Expand All @@ -23,7 +23,7 @@ <h2>Traditional Marketing</h2>
<p>Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, which has a proven success rate and that does not involve the use of internet. Methods of traditional marketing can include print advertisements, such as newsletters, billboards, flyers, newspaper print ads etc.</p>
<p>As we are approaching towards the future, our marketing and promotion strategies are evolving over the time. We are now moving from old traditional marketing towards digital marketing. We are experimenting new ways to target and to reach, to our potential customers mind.</p>
<h2>Digital marketing</h2>
<img onload="removeLoading()" src="images/112.jpg">
<img draggable="false" onload="removeLoading()" src="images/112.jpg">
<p>Digital marketing refers to any type of promotion, advertising or campaign that runs on a digital platform (such as a computer, laptop, tablet, smartphones, mobile etc.) through internet is digital marketing. We can also say, Digital marketing is the promotion of any company, business, product, services etc. on the worldwide network of the internet.</p>
<p><b>In Technical Terms:</b> <hi>Digital marketing is a wide term used for the targetable, measurable, and interactive marketing process of products or services using digital technologies over a global network of internet in order to reach, to the widest majority of the audiences.</hi>.</p>
<note>Digital marketing is known by many names, such as Internet Marketing, Online Marketing, Digital Promotion, Internet Promotion, Online Promotion etc. Further, you will learn more technical terms along with this course. You can use DM Reference anytime to learn more about the new terms.</note>
Expand Down Expand Up @@ -74,61 +74,61 @@ <h2>Digital marketing versus traditional marketing</h2>
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<p><img src="../images/stuart.png"/><nm>
<p><img draggable="false" src="../images/stuart.png"/><nm>
Stuart
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It was informative!
</span></p>

<p><img src="../images/bob.png"/><nm>
<p><img draggable="false" src="../images/bob.png"/><nm>
Bob
</nm><span>
Yeah!
</span></p>

<p><img src="../images/stuart.png"/><nm>
<p><img draggable="false" src="../images/stuart.png"/><nm>
Stuart
</nm><span>
Bob can we combine traditional marketing with digital marketing?
</span></p>

<p><img src="../images/bob.png"/><nm>
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Bob
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Yes! I think so. Kevin can you please explain!
</span></p>

<p><img src="../images/kevin.png"/><nm>
<p><img draggable="false" src="../images/kevin.png"/><nm>
Kevin
</nm><span>
Yes of course! We can use traditional marketing and digital marketing at the same time. Bob is right. And it’s always a good idea to use both at the same time. It allows a business to reach to its potential customers from every possible medium.
</span></p>

<p><img src="../images/stuart.png"/><nm>
<p><img draggable="false" src="../images/stuart.png"/><nm>
stuart
</nm><span>
So it is compulsory for a business to do both digital marketing and traditional marketing together.
</span></p>

<p><img src="../images/kevin.png"/><nm>
<p><img draggable="false" src="../images/kevin.png"/><nm>
Kevin
</nm><span>
Nothing is compulsory, it’s just recommended. You should choose according to your business model and investment capacity. As I think you already know how costly traditional marketing is. It requires big investments when it comes to putting your ads on newspaper, television etc. Most of the small businesses and startups, just can’t afford it.
</span></p>

<p><img src="../images/stuart.png"/><nm>
<p><img draggable="false" src="../images/stuart.png"/><nm>
stuart
</nm><span>
Oh, I see. Bob, I think Kevin wants to say digital marketing is cheaper. What do you think bob?
</span></p>

<p><img src="../images/bob.png"/><nm>
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Bob
</nm><span>
Of course Stuart. Kevin, please explain him.
</span></p>

<p><img src="../images/kevin.png"/><nm>
<p><img draggable="false" src="../images/kevin.png"/><nm>
Kevin
</nm><span>
Comparatively Bob is right. Digital marketing is cheaper than traditional marketing. We will learn this in next topic. Just remember that there are few digital marketing techniques that require absolutley ZERO investment.
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<p style="text-align: left;">
<span class="chapterx">1<sup>st</sup> Chapter</span>
<span class="chapterx">Topic 3</span>
<a href="home.html"><img src="../images/closetopic.png"></a></p></div>
<a href="home.html"><img draggable="false" src="../images/closetopic.png"></a></p></div>
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Expand All @@ -15,7 +15,7 @@ <h1>Importance of Digital Marketing</h1>
<p>Due to affordable digital devices and wider connectivity of the internet. There is an exponential rise in the number of internet users. So to reach to the maximum number of audience, marketers are now following digital marketing practices.</p>
<p><hi>Digital marketing is now considered the 6th mass media channel after print, recordings, cinema, radio and TV.</hi></p>
<h2>How Digital Marketing can help you in your business?</h2>
<img onload="removeLoading()" src="images/113.jpg"/>
<img draggable="false" onload="removeLoading()" src="images/113.jpg"/>
<p><hi>The main purpose of digital marketing for any business is to connect with the large section of audience, who are active on the internet, in order to generate business</hi>. Among them, digital marketers can easily find potential customers for their business. They target them on their digital devices and promote their product and services according to their preferences and interest.</p>
<example>Suppose I sell designer t-shirts. Now to promote my business I can target online users who regularly visits fashion related websites. I can run advertisements over fashion related websites including social media networks such as Facebook to target them as they might be interested in my designer t-shirts.</example>
<note>If you are running a business and getting businesses from newspaper, flyers and other traditional methods. Then you must consider implementing digital marketing techniques in your business in order to exponentially grow your business.</note>
Expand All @@ -40,111 +40,111 @@ <h2>Importance of digital marketing</h2>
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<div class="chatBox">

<p><img src="../images/stuart.png"/><nm>
<p><img draggable="false" src="../images/stuart.png"/><nm>
Stuart
</nm><span>
Wow! Digital Marketing is really very important for any business. Kevin, I have one questions!
</span></p>

<p><img src="../images/bob.png"/><nm>
<p><img draggable="false" src="../images/bob.png"/><nm>
Bob
</nm><span>
I also want to ask something. I want to ask first, please Please Please!
</span></p>

<p><img src="../images/stuart.png"/><nm>
<p><img draggable="false" src="../images/stuart.png"/><nm>
Stuart
</nm><span>
Ok Bob, you go first
</span></p>

<p><img src="../images/bob.png"/><nm>
<p><img draggable="false" src="../images/bob.png"/><nm>
Bob
</nm><span>
How can we measure digital marketing campaign?
</span></p>

<p><img src="../images/kevin.png"/><nm>
<p><img draggable="false" src="../images/kevin.png"/><nm>
Kevin
</nm><span>
The brands and business uses different approaches to measuring the value of its digital marketing campaign. For direct marketing activity, where they can directly track and measures traffic, impressions, clicks, conversions etc. Bob you will understand this later, as we go on with this course.
</span></p>

<p><img src="../images/stuart.png"/><nm>
<p><img draggable="false" src="../images/stuart.png"/><nm>
Stuart
</nm><span>
Don’t worry Bob. You will definitely understand this later. Now let me ask my question.
</span></p>

<p><img src="../images/stuart.png"/><nm>
<p><img draggable="false" src="../images/stuart.png"/><nm>
Stuart
</nm><span>
Kevin - what is internet?
</span></p>

<p><img src="../images/bob.png"/><nm>
<p><img draggable="false" src="../images/bob.png"/><nm>
Bob
</nm><span>
<funny></funny>
OMG
</span></p>

<p><img src="../images/stuart.png"/><nm>
<p><img draggable="false" src="../images/stuart.png"/><nm>
Stuart
</nm><span>
<angry></angry>
Shut up!
</span></p>

<p><img src="../images/kevin.png"/><nm>
<p><img draggable="false" src="../images/kevin.png"/><nm>
Kevin
</nm><span>
Guys don’t fight. Nice question Stuart. We must understand internet in order to learn digital marketing effectively. Internet in simple words is a medium of communication. We can also say it is the global network of digital devices that are connect with each other like a web. Thus we also call this network as a world wide web. A biggest network of retime data transfer.
</span></p>

<p><img src="../images/stuart.png"/><nm>
<p><img draggable="false" src="../images/stuart.png"/><nm>
Stuart
</nm><span>
I see
</span></p>

<p><img src="../images/kevin.png"/><nm>
<p><img draggable="false" src="../images/kevin.png"/><nm>
Kevin
</nm><span>
These devices communicate with each other using IP (Internet Protocol) Address.
</span></p>

<p><img src="../images/bob.png"/><nm>
<p><img draggable="false" src="../images/bob.png"/><nm>
Bob
</nm><span>
Wait! I think, it’s getting too much technical.
</span></p>

<p><img src="../images/kevin.png"/><nm>
<p><img draggable="false" src="../images/kevin.png"/><nm>
Kevin
</nm><span>
Ok bob, let’s get to the next question. And Stuart, if you like to know more about IP Address. Then please search it on DM References section of this app.
</span></p>

<p><img src="../images/stuart.png"/><nm>
<p><img draggable="false" src="../images/stuart.png"/><nm>
Stuart
</nm><span>
Ok Kevin :D
</span></p>

<p><img src="../images/bob.png"/><nm>
<p><img draggable="false" src="../images/bob.png"/><nm>
Bob
</nm><span>
Stop smiling, ask the next question.
</span></p>

<p><img src="../images/stuart.png"/><nm>
<p><img draggable="false" src="../images/stuart.png"/><nm>
Stuart
</nm><span>
Kevin do you have any idea! What we will learn next?
</span></p>

<p><img src="../images/kevin.png"/><nm>
<p><img draggable="false" src="../images/kevin.png"/><nm>
Kevin
</nm><span>
On next topic you will learn different approaches of digital marketing. But before proceeding forward, Stuart and Bob you should go through DM Reference and try to understand each and every new digital marketing terms that you guys have encountered till now. And I want you to do that, at the end of every topics from now on.
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<p style="text-align: left;">
<span class="chapterx">1<sup>st</sup> Chapter</span>
<span class="chapterx">Topic 4</span>
<a href="home.html"><img src="../images/closetopic.png"></a></p></div>
<a href="home.html"><img draggable="false" src="../images/closetopic.png"></a></p></div>
</div>

<!--Content-->
<div class="contentBox grid">
<h1>Different approaches of digital marketing</h1>
<img onload="removeLoading()" src="images/114.jpg"/>
<img draggable="false" onload="removeLoading()" src="images/114.jpg"/>
<p>Till now, I can assume you got the basic idea of Digital Marketing such as what it is and its importance. Now let’s discuss different approaches to digital marketing. Here I will elaborate different tactics of Digital Marketing, which you can implement it on your business.</p>
<p><hi>There are two different types of digital marketing approach</hi>. Organic and inorganic approach. Let’s discuss this in detail.</p>
<h2>What is organic digital marketing approach?</h2>
Expand Down Expand Up @@ -48,43 +48,43 @@ <h2>What's next?</h2>
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<p><img src="../images/bob.png"/><nm>
<p><img draggable="false" src="../images/bob.png"/><nm>
bob
</nm><span>
Kevin can I start my business, and promote it using an organic approach. And once I make some profit, I will start inorganic promotion.
</span></p>

<p><img src="../images/kevin.png"/><nm>
<p><img draggable="false" src="../images/kevin.png"/><nm>
kevin
</nm><span>
Yes Bob, of course, you can do that. Most of the startups, do the same. But there is one thing you should know.
</span></p>

<p><img src="../images/bob.png"/><nm>
<p><img draggable="false" src="../images/bob.png"/><nm>
bob
</nm><span>
What?
</span></p>

<p><img src="../images/kevin.png"/><nm>
<p><img draggable="false" src="../images/kevin.png"/><nm>
kevin
</nm><span>
Not all business are same. If you are running a business, where you have to target most of your audience through the internet. Then I suggest you go with inorganic approach along with organic approach. It because organic approach will take time. But inorganic approach yields result instantly.
</span></p>

<p><img src="../images/bob.png"/><nm>
<p><img draggable="false" src="../images/bob.png"/><nm>
bob
</nm><span>
I see
</span></p>

<p><img src="../images/kevin.png"/><nm>
<p><img draggable="false" src="../images/kevin.png"/><nm>
kevin
</nm><span>
So if your business relies completely on the internet, then you may not be able to make a significant profit by only following the organic approach. Unless you are a brilliant digital marketer. So there is no point of putting your business at risk.
</span></p>

<p><img src="../images/bob.png"/><nm>
<p><img draggable="false" src="../images/bob.png"/><nm>
bob
</nm><span>
Got it, Kevin thanks for the suggestions.
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