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Chapter 2
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devgk committed May 2, 2017
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Currently this app is in open beta testing. Most of its features are under development and in the testing phase. The final release of DM Buddy is scheduled on 26th of march 2017.
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<!--Title-->
<div class="chapterTitle">
<div class="grid">
<p style="text-align: left;">
<span class="chapterx">1<sup>st</sup> Chapter</span>
<span class="chapterx">Topic 1</span>
<a href="home.html"><img src="../images/closetopic.png"></a></p></div>
</div>

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<div class="contentBox grid">
<h1>Digital Marketing Course for Business Promotion</h1>
<p>Let’s get started. The objective of this course is to help you in order to promote your business using Digital Marketing. After going through this course, you will be able to promote your business online, using the latest techniques of Internet marketing. Here I will be focusing on enlightening the only essential concepts of digital marketing which are crucial for any business promotion. I will start from zero. And throughout the course, you can interact with the experts like me anytime using ask buddy.</p>
<p><b>Using ASK Buddy:</b> Open the menu by tapping on the top left corner where you see four small squares. Then tap on ASK BUDDY menu option to connect with the experts including me.</p>
<p>DM Buddy gives you the freedom to learn Digital marketing anywhere, anytime you want. I tried my best to simply its course content as much as possible. It does not require any prior knowledge of IT. Basic knowledge of operating computer is enough.</p>
<img onload="removeLoading()" src="images/111.jpg">
<h2>What you will learn in this course:</h2>
<ol>
<li>Creating online presence for your business.</li>
<li>Learn how to promote your business on internet for free.</li>
<li>Learn where and how to invest on Digital Marketing to get maximum returns.</li>
<li>Target and reach to your potential customers.</li>
<li>Promote your products and services worldwide.</li>
<li>Learn how to create effective Digital Marketing strategies for your business.</li>
<li>Hire skilled Digital Marketers according to your need.</li>
<li>Track and monitor your Digital Marketing campaign.</li>
</ol>
</div>

<!-- Chat -->
<div class="grid">
<div class="chatBox">

<p><img src="../images/kevin.png"/><nm>
Kevin
</nm><span>
Hello! Myself Kevin.
</span></p>

<p><img src="../images/bob.png"/><nm>
Bob
</nm><span>
Hello Kevin, I am Bob. How are you?
</span></p>

<p><img src="../images/kevin.png"/><nm>
Kevin
</nm><span>
I am fine Bob. So its just two of us in here.
</span></p>

<p><img src="../images/bob.png"/><nm>
Bob
</nm><span>
I think so. BTW where is Stuart?
</span></p>

<p><img src="../images/stuart.png"/><nm>
Stuart
</nm><span>
Hello guys! It's Stuart. I am here.
</span></p>

<p><img src="../images/kevin.png"/><nm>
Kevin
</nm><span>
Welcome to DM Buddy, Stuart. I we will have some fun in here along with studies!
</span></p>

<p><img src="../images/bob.png"/><nm>
Bob
</nm><span>
<happy></happy>
Yeah! I am very excited!
</span></p>

<p><img src="../images/stuart.png"/><nm>
Stuart
</nm><span>
Me too!
</span></p>

</div>
</div>

<!--Navigation-->
<div class="chapterNavigation">
<div class="grid">

<div id="nextArticle" class="nextArticle">
<a href="#" onClick="return chapter1(02);">
<p>Next Topic</p>
</a></div>

</div>
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<div class="grid">
<div class="space"></div>
<div class="chapterListBase">
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<p>1<sup>st</sup> Chapter - Topics List</p>
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<p class="topicList active" onClick="return chapter1(01);">
<span>1.1</span> Introduction to Digital Marketing Course
</p>
<p class="topicList" onClick="return chapter1(02);">
<span>1.2</span> Understanding Digital Marketing
</p>
<p class="topicList" onClick="return chapter1(03);">
<span>1.3</span> Importance of Digital Marketing
</p>
<p class="topicList" onClick="return chapter1(04);">
<span>1.4</span> Digital marketing approaches
</p>
<p class="topicList" onClick="return chapter1(05);">
<span>1.5</span> Understanding Online Presence
</p>

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<!--Title-->
<div class="chapterTitle">
<div class="grid"><p style="text-align: left;"><span class="chapterx">
Chapter 1.2</span> Understanding Digital Marketing
<div class="grid">
<p style="text-align: left;">
<span class="chapterx">1<sup>st</sup> Chapter</span>
<span class="chapterx">Topic 2</span>
<a href="home.html"><img src="../images/closetopic.png"></a></p></div>
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<div class="contentBox grid">
<h1>Understanding Digital Marketing</h1>
<p>In this topic, you will understand about marketing and its components, digital marketing and how it can help you in your business. You can go through this topic to understand the basics or you can skip it if you already aware of digital marketing.</p>
<p>In this topic, you will understand the fundamentals of traditional marketing and digital marketing.</p>
<h2>What is marketing?</h2>
<pMarketing is an essential part of any business. <hi>“Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”</hi>. In simple words, we can elaborate marketing into three Components.</p>
<p>Marketing is an essential part of any business. <hi>“Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”</hi>. In simple words, we can elaborate marketing into three Components.</p>
<h2>Components of marketing</h2>
<ol style="text-align: justify;">
<li><b>Generating Awareness:</b> Here I am talking about the consumer awareness. Business owners increase consumer awareness by employing a wide range of marketing techniques. The main reason of creating consumer awareness is <hi>to make consumers aware of a particular products or services</hi>. It’s basically a passive marketing technique, where business and companies teach consumers – how to use a particular product or services, how they can simply their lives etc. Companies which produces high-quality products and provides top-notch customer service must create public awareness of these values through commercials, billboards or digital marketing campaigns.</li>
<li><b>Generating Awareness:</b> Here I am talking about the consumer awareness. Business owners increase consumer awareness by employing a wide range of marketing techniques. The main reason of creating consumer awareness is <hi>to make consumers aware of a particular products or services</hi>. It’s basically a passive marketing technique, where business and companies teaches consumers – how they can use a particular product or services. Companies which produces high-quality products and provides top-notch customer service must create public awareness of these values through commercials, billboards or digital marketing campaigns.</li>
<li><b>Creating Need:</b> If your audiences are already aware of a particular product or services. Then the next step will be <hi>creating the need for that particular product or services in the customer's mind</hi>. If someone doesn't need that particular product or services, he or she won’t buy it. Don’t get confused with want. Wants are a step ahead of needs and are largely dependent on the needs of customers themselves. The customer wants particular products and services only when they are aware of particular product and services and they really need it. Creating wants is a complex procedure and depends upon the many factors. Many times it’s not in the controls of even the most expert marketing professionals.</li>
<li><b>Satisfying Demand:</b> Generating awareness and creating a need is an essential part of any marketing campaign. But it’s not just enough. To earn a profit in order to run and sustain the business, we need to satisfy the demands. Satisfying the demands means <hi>“identifying the potential customer (consumers who want particular product or services) and fulfilling the demand at a profit”</hi>. Big brands, companies, and business often release multiple types of discounts, offers, sales etc. to satisfy the demands of their customer.</li>
<li><b>Satisfying the Demand:</b> Generating awareness and creating a need is an essential part of any marketing campaign. But it’s not just enough. To earn a profit in order to run and sustain the business, you need to sell your product or services. Satisfying the demands means <hi>“identifying the potential customer (consumers who want a particular product or services) and fulfilling their demand at a profit”</hi>. Big brands, companies, and business often release multiple types of discounts, offers, sales etc. To satisfy the demands of their customer</li>
</ol>
<h2>What is digital marketing?</h2>
<h2>Traditional Marketing</h2>
<p>Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, which has a proven success rate and that does not involve the use of internet. Methods of traditional marketing can include print advertisements, such as newsletters, billboards, flyers, newspaper print ads etc.</p>
<p>As we are approaching towards the future, our marketing and promotion strategies are evolving over the time. We are now moving from old traditional marketing towards digital marketing. We are experimenting new ways to target and to reach, to our potential customers mind.</p>
<h2>Digital marketing</h2>
<img onload="removeLoading()" src="images/112.jpg">
<p>Doing marketing through the internet on a digital platform (such as a computer, laptop, tablet, smartphones, mobile etc.) is digital marketing. Marketing also means promotion. So we can also say, Digital marketing is the promotion of any company or business on the worldwide network of the internet.</p>
<p><b>In Technical Terms:</b> <hi>Digital marketing is a wide term used for the targetable, measurable, and interactive marketing process of products or services using digital technologies over a global network of internet, to reach the widest majority of audiences</hi>.</p>
<p><b>Don’t get confused!</b> Digital marketing is known by many names, such as Internet Marketing, Online Marketing, Digital Promotion, Internet Promotion, Online Promotion etc. Further, you will learn more technical terms along with this course. You can use DM Reference anytime to revise this term.</p>
<p>Digital marketing refers to any type of promotion, advertising or campaign that runs on a digital platform (such as a computer, laptop, tablet, smartphones, mobile etc.) through internet is digital marketing. We can also say, Digital marketing is the promotion of any company, business, product, services etc. on the worldwide network of the internet.</p>
<p><b>In Technical Terms:</b> <hi>Digital marketing is a wide term used for the targetable, measurable, and interactive marketing process of products or services using digital technologies over a global network of internet in order to reach, to the widest majority of the audiences.</hi>.</p>
<note>Digital marketing is known by many names, such as Internet Marketing, Online Marketing, Digital Promotion, Internet Promotion, Online Promotion etc. Further, you will learn more technical terms along with this course. You can use DM Reference anytime to learn more about the new terms.</note>
<div class="space"></div>
<h2>How it is different than traditional marketing?</h2>
<p>Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of traditional marketing can include print advertisements, such as newsletters, billboards, flyers, newspaper print ads etc. As we are approaching towards the future, our marketing and promotion strategies are evolving over the time. We are now moving from old traditional marketing towards digital marketing.</p>
<p>Digital Marketing and traditional marketing are both an absolute form of marketing. <hi>The difference between traditional and digital marketing lies in their strategies, process, and platform</hi>. Both can be combined effectively for exceptional results.</p>
<h2>Digital marketing versus traditional marketing</h2>

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</p>You will be enlightened with more detailed explanations of the above-written terms, on proceeding topic.</p>
<p>You will be enlightened with more detailed explanations of the above written terms, on proceeding topic.</p>
</div>

<!-- Chat -->
<div class="grid">
<div class="chatBox">

<p><img src="../images/stuart.png"/><nm>
Stuart
</nm><span>
It was informative!
</span></p>

<p><img src="../images/bob.png"/><nm>
Bob
</nm><span>
Yeah!
</span></p>

<p><img src="../images/stuart.png"/><nm>
Stuart
Expand All @@ -74,13 +95,13 @@ <h2>How it is different than traditional marketing?</h2>
<p><img src="../images/bob.png"/><nm>
Bob
</nm><span>
Yes I think so. Kevin, please explain!
Yes! I think so. Kevin can you please explain!
</span></p>

<p><img src="../images/kevin.png"/><nm>
Kevin
</nm><span>
Yes of course! Stuart, we can use traditional marketing and digital marketing at the same time. Bob is right. And it’s always a good idea to use both at the same time. It allows a business to reach to its potential customers from every possible medium.
Yes of course! We can use traditional marketing and digital marketing at the same time. Bob is right. And it’s always a good idea to use both at the same time. It allows a business to reach to its potential customers from every possible medium.
</span></p>

<p><img src="../images/stuart.png"/><nm>
Expand Down Expand Up @@ -116,36 +137,35 @@ <h2>How it is different than traditional marketing?</h2>
</div>
</div>


<!--Navigation-->
<div class="chapterNavigation">
<div class="grid">

<div id="previousArticle" class="previousArticle">
<a href="#"
onClick="return chapter1(01);">
<p><img src="../images/next.png"><span>Previous Topic</span></p></a></div>
<a href="#" onClick="return chapter1(01);">
<p>Previous Topic</p>
</a></div>

<div id="nextArticle" class="nextArticle">
<a href="#"
onClick="return chapter1(03);">
<p><span>Next Topic</span><img src="../images/next.png"></p></a></div>
<a href="#" onClick="return chapter1(03);">
<p>Next Topic</p>
</a></div>

</div>
</div>



<div class="space"></div>
<!--List-->
<div class="grid">
<div class="space"></div>
<div class="chapterListBase">
<div class="chapterList">
<p>Chapter 1 - Topics List</p>
<p>1<sup>st</sup> Chapter - Topics List</p>
</div>

<p class="topicList" onClick="return chapter1(01);">
<span>1.1</span> Introduction to Digital Marketing Course
</p>
<p class="topicList active">
<p class="topicList active" onClick="return chapter1(02);">
<span>1.2</span> Understanding Digital Marketing
</p>
<p class="topicList" onClick="return chapter1(03);">
Expand All @@ -155,9 +175,9 @@ <h2>How it is different than traditional marketing?</h2>
<span>1.4</span> Digital marketing approaches
</p>
<p class="topicList" onClick="return chapter1(05);">
<span>1.5</span> Chapter 1 | Wrapping up
<span>1.5</span> Understanding Online Presence
</p>

</div>
</div>
<div class="space"></div>
<div class="space"></div>
</div>
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