Allow using different container runtime

[rim99]

Which problem is this PR solving?

People can use different container manager in protobuf makefile

make DOCKER=podman PWD=${PWD} <makefile-target>

Description of the changes

How was this change tested?

• unix test

Checklist

• I have read https://github.com/jaegertracing/jaeger/blob/master/CONTRIBUTING_GUIDELINES.md
• I have signed all commits
• I have added unit tests for the new functionality
• I have run lint and test steps successfully
  • for jaeger: make lint test
  • for jaeger-ui: yarn lint and yarn test

[codecov]

Codecov Report

All modified and coverable lines are covered by tests ✅

Project coverage is 96.43%. Comparing base (7b4631c) to head (df6c4aa).
Report is 1 commits behind head on main.

Additional details and impacted files

@@            Coverage Diff             @@
##             main    #6247      +/-   ##
==========================================
+ Coverage   96.42%   96.43%   +0.01%     
==========================================
  Files         355      355              
  Lines       20149    20149              
==========================================
+ Hits        19428    19431       +3     
+ Misses        532      530       -2     
+ Partials      189      188       -1     

Flag	Coverage Δ
badger_v1	8.31% <ø> (ø)
badger_v2	1.67% <ø> (ø)
cassandra-4.x-v1	14.39% <ø> (ø)
cassandra-4.x-v2	1.61% <ø> (ø)
cassandra-5.x-v1	14.39% <ø> (ø)
cassandra-5.x-v2	1.61% <ø> (ø)
elasticsearch-6.x-v1	18.60% <ø> (ø)
elasticsearch-7.x-v1	18.67% <ø> (-0.01%)	⬇️
elasticsearch-8.x-v1	18.85% <ø> (ø)
elasticsearch-8.x-v2	1.66% <ø> (-0.01%)	⬇️
grpc_v1	9.43% <ø> (-0.01%)	⬇️
grpc_v2	6.98% <ø> (ø)
kafka-v1	8.88% <ø> (ø)
kafka-v2	1.67% <ø> (ø)
memory_v2	1.67% <ø> (+<0.01%)	⬆️
opensearch-1.x-v1	18.72% <ø> (ø)
opensearch-2.x-v1	18.72% <ø> (ø)
opensearch-2.x-v2	1.67% <ø> (+<0.01%)	⬆️
tailsampling-processor	0.46% <ø> (ø)
unittests	95.34% <ø> (+0.01%)	⬆️

Flags with carried forward coverage won't be shown. Click here to find out more.

☔ View full report in Codecov by Sentry.
📢 Have feedback on the report? Share it here.

---

🚨 Try these New Features:

• Flaky Tests Detection - Detect and resolve failed and flaky tests
• JS Bundle Analysis - Avoid shipping oversized bundles