User journey phases and conversion attribution matrix

Executable file user-journey-conversion-attribution-matrix.py
Creates matrix with :

• Rows - number of session in chain
• Columns - user journey phase
• Values - count of such sessions

Start params

python3 user-journey-conversion-attribution-matrix.py --help

DS-instance execution path /home/ubuntu/conversion-attribution/user-journey-conversion-attribution-matrix.py

Source/Medium/Campaign Heatmap

Executable file source_medium_heatmap.py
Sessions count in proxy chains of customers grouped by first/last sources and mediums.

Start params

python3 source_medium_heatmap.py --help

Production params --only_conversion=True --proxy_days=0
Example

python3 source_medium_heatmap.py --account_id={ACCOUNT_ID} --start_date={START_DATE} --end_date={END_DATE} --only_conversion=True --proxy_days=0

DS-instance execution path /home/ubuntu/conversion-attribution/source_medium_heatmap.py