Nicer linking

README.md

@@ -36,8 +36,7 @@ The development is kindly supported by my employer [Variomedia AG](https://www.v
 
 ### *service-identity* for Enterprise
 
-Available as part of the Tidelift Subscription.
+Available as part of the [Tidelift Subscription](https://tidelift.com/?utm_source=lifter&utm_medium=referral&utm_campaign=hynek).
 
 The maintainers of *service-identity* and thousands of other packages are working with Tidelift to deliver commercial support and maintenance for the open-source packages you use to build your applications.
 Save time, reduce risk, and improve code health, while paying the maintainers of the exact packages you use.
-[Learn more.](https://tidelift.com/lifter/search/pypi/service-identity)