CS7CS4/CSU44061 Machine Learning – Final Report Can a clickbait article be identified by its headline? An analysis of the effects of pay-per-click on established digital news media. Authors: Ross McCrann, Cian Higgins & Holly Baker TRAINING Dataset Structure Column 1: Headline ("People can't believe how she makes 10000 dollars a day!") Column 2: Date (01/06/2008) Column 3: Value (0 = NOT Clickbait, 1 = Clickbait) Column 4: Publisher Name ("NY TIMES")