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The data is related with direct marketing campaigns (phone calls) of a Portuguese banking institution. The classification goal is to predict if the client will subscribe a term deposit.
Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Our data is related with direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone ca…
This repository will compare the performance of different classification algorithms on various imbalanced datasets using multiple balancing techniques.
A project aiming to build a classification model to identify and pursue customers that will subscribe to a term deposit product using a banking institution's telemarketing campaign data.