06: About Collection subpages
(Page title for SEO)
Format:
- Following style guidelines for casing
- Generally no more than 70 characters
- Format: Page name/keywords
- Note that the copy after the pipe is set at the site level; provide only the copy before the pipe here
- Separate sections with a pipe
- Limit punctuation, except commas
Sample:
Contact Us
(Meta description for SEO)
Format:
- 150-170 characters
- May end with a call to action
- Write for a human, but include keywords and 10x
- Begin with an action word
Sample:
description: Want help brainstorming how to improve digital CX for the public? Have questions about 10x? We want to hear from you!
Format:
- layouts/about-page.html Sample:
layout: layouts/about-page.html
Format:
- Landing page name
Sample:
About 10x
(Title and subtitle on page)
Format:
- Sentence case.
Sample:
Format:
- Copy: Return to top
Sample:
return-to-top_text: Return to top
Format:
- Number that corresponds to the order the item appears in the dropdown nav
Sample:
order: 3