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82 changes: 34 additions & 48 deletions a1/chapter-1-1.htm
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<span class="chapterx">Topic 1</span>
<a href="home.html"><img draggable="false" src="../images/closetopic.png"></a></p></div>
</div>

<img draggable="false" src="images/111.jpg">
<!--Content-->
<div class="contentBox grid">
<h1>Digital Marketing Course for Business Promotion</h1>
<p>Let’s get started. The objective of this course is to help you in your business promotion through Digital Marketing. After going through this course, you will be able to promote your business online, using the latest techniques of Internet marketing.</p>
<p>In this course, I will focus on enlightening the essential concepts of digital marketing which are crucial for any business promotion. After completing this course, you can switch objective to learn additional concepts of digital marketing. Throughout the course, you can interact with the experts anytime using ask buddy.</p>
<p><b>Using ASK Buddy:</b> Open the menu by tapping on the top left corner where you see four small squares. Then tap on ASK BUDDY menu option to connect with the experts.</p>
<p>DM Buddy gives you the freedom to learn Digital marketing anytime - anywhere you want. I tried my best to simply its course content as much as possible. It does not require any prior knowledge of IT. Basic knowledge of operating computer is enough.</p>
<img draggable="false" onload="removeLoading()" src="images/111.jpg">
<h2>What you will learn in this course:</h2>
<ol>
<li>Creating online presence for your business.</li>
<li>Learn how to promote your business on internet for free.</li>
<li>Learn where and how to invest on Digital Marketing to get maximum returns.</li>
<li>Target and reach to your potential customers.</li>
<li>Promote your products and services worldwide.</li>
<li>Learn how to create effective Digital Marketing strategies for your business.</li>
<li>Hire skilled Digital Marketers according to your need.</li>
<li>Track and monitor your Digital Marketing campaign.</li>
</ol>
</div>


<!--PASTE AFTER THIS-->


<h2>Introduction to digital marketing course for business promotion</h2>
<p style="text-align: justify;">In this course, you will learn to promote your business through digital marketing. After completing this course, you will be able to market your business online.</p>
<p style="text-align: justify;">In this course, I will focus on enlightening the essential and latest concepts of digital marketing which are crucial for any online business promotion campaigns. Throughout the course, you can interact with the experts anytime using ask buddy.</p>
<p class="note" style="background-color: #5f9ea0; color: #ffffff;">You will find<strong> ASK Buddy</strong> on the options menu. To open the options menu - tap on the top left corner of the screen, where you see four small squares.</p>
<p style="text-align: justify;">I tried my best to simply its course content as much as possible. It does not require any prior knowledge of IT. Basic knowledge of operating computer is enough.</p>

<h4>What you will learn in this course</h4>
<ol>
<li>Creating an online presence for your business.</li>
<li>Learn how to promote your business on the internet for free.</li>
<li>Learn where and how to invest on Digital Marketing to get maximum returns.</li>
<li>Target and reach to your potential customers.</li>
<li>Promote your products and services worldwide.</li>
<li>Learn how to create effective Digital Marketing strategies for your business.</li>
<li>Hire skilled Digital Marketers according to your need.</li>
<li>Track and monitor your Digital Marketing campaign.</li>
</ol>


<!--PASTE BEFORE THIS-->


</div>
<!-- Chat -->
<div class="grid">
<div class="chatBox">

<h2>Buddies Chat</h2>

<p><img draggable="false" src="../images/kevin.png"/><nm>
Kevin
Expand Down Expand Up @@ -82,44 +92,20 @@ <h2>What you will learn in this course:</h2>
</span></p>

</div>
</div>

<!--Navigation-->
<div class="chapterNavigation">
<div class="grid">

<div id="nextArticle" class="nextArticle">
<a href="#" onClick="return chapter1(02);">
<a href="#" onClick="next();">
<p>Next Topic</p>
</a></div>

</div>
</div>

<!--List-->
<div class="grid">
<div class="space"></div>
<div class="chapterListBase">
<div class="chapterList">
<p>1<sup>st</sup> Chapter - Topics List</p>
</div>

<p class="topicList active" onClick="return chapter1(01);">
<span>1.1</span> Introduction to Digital Marketing Course
</p>
<p class="topicList" onClick="return chapter1(02);">
<span>1.2</span> Understanding Digital Marketing
</p>
<p class="topicList" onClick="return chapter1(03);">
<span>1.3</span> Importance of Digital Marketing
</p>
<p class="topicList" onClick="return chapter1(04);">
<span>1.4</span> Digital marketing approaches
</p>
<p class="topicList" onClick="return chapter1(05);">
<span>1.5</span> Understanding Online Presence
</p>

</div>
<div class="space"></div>

<div id="listBase" class="chapterListBase"></div>

</div>
178 changes: 83 additions & 95 deletions a1/chapter-1-2.htm
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<span class="chapterx">Topic 2</span>
<a href="home.html"><img draggable="false" src="../images/closetopic.png"></a></p></div>
</div>

<img draggable="false" src="images/112.jpg">
<!--Content-->
<div class="contentBox grid">
<h1>Understanding Digital Marketing</h1>
<p>In this topic, you will understand the fundamentals of traditional marketing and digital marketing.</p>
<h2>What is marketing?</h2>
<p>Marketing is an essential part of any business. <hi>“Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”</hi>. In simple words, we can elaborate marketing into three Components.</p>
<h2>Components of marketing</h2>
<ol style="text-align: justify;">
<li><b>Generating Awareness:</b> Here I am talking about the consumer awareness. Business owners increase consumer awareness by employing a wide range of marketing techniques. The main reason of creating consumer awareness is <hi>to make consumers aware of a particular products or services</hi>. It’s basically a passive marketing technique, where business and companies teaches consumers – how they can use a particular product or services. Companies which produces high-quality products and provides top-notch customer service must create public awareness of these values through commercials, billboards or digital marketing campaigns.</li>
<li><b>Creating Need:</b> If your audiences are already aware of a particular product or services. Then the next step will be <hi>creating the need for that particular product or services in the customer's mind</hi>. If someone doesn't need that particular product or services, he or she won’t buy it. Don’t get confused with want. Wants are a step ahead of needs and are largely dependent on the needs of customers themselves. The customer wants particular products and services only when they are aware of particular product and services and they really need it. Creating wants is a complex procedure and depends upon the many factors. Many times it’s not in the controls of even the most expert marketing professionals.</li>
<li><b>Satisfying the Demand:</b> Generating awareness and creating a need is an essential part of any marketing campaign. But it’s not just enough. To earn a profit in order to run and sustain the business, you need to sell your product or services. Satisfying the demands means <hi>“identifying the potential customer (consumers who want a particular product or services) and fulfilling their demand at a profit”</hi>. Big brands, companies, and business often release multiple types of discounts, offers, sales etc. To satisfy the demands of their customer</li>
</ol>
<h2>Traditional Marketing</h2>
<p>Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, which has a proven success rate and that does not involve the use of internet. Methods of traditional marketing can include print advertisements, such as newsletters, billboards, flyers, newspaper print ads etc.</p>
<p>As we are approaching towards the future, our marketing and promotion strategies are evolving over the time. We are now moving from old traditional marketing towards digital marketing. We are experimenting new ways to target and to reach, to our potential customers mind.</p>
<h2>Digital marketing</h2>
<img draggable="false" onload="removeLoading()" src="images/112.jpg">
<p>Digital marketing refers to any type of promotion, advertising or campaign that runs on a digital platform (such as a computer, laptop, tablet, smartphones, mobile etc.) through internet is digital marketing. We can also say, Digital marketing is the promotion of any company, business, product, services etc. on the worldwide network of the internet.</p>
<p><b>In Technical Terms:</b> <hi>Digital marketing is a wide term used for the targetable, measurable, and interactive marketing process of products or services using digital technologies over a global network of internet in order to reach, to the widest majority of the audiences.</hi>.</p>
<note>Digital marketing is known by many names, such as Internet Marketing, Online Marketing, Digital Promotion, Internet Promotion, Online Promotion etc. Further, you will learn more technical terms along with this course. You can use DM Reference anytime to learn more about the new terms.</note>
<div class="space"></div>
<h2>How it is different than traditional marketing?</h2>
<p>Digital Marketing and traditional marketing are both an absolute form of marketing. <hi>The difference between traditional and digital marketing lies in their strategies, process, and platform</hi>. Both can be combined effectively for exceptional results.</p>
<h2>Digital marketing versus traditional marketing</h2>

<div class="scrollBase">
<table class="dmtable">

<tr>
<th>Digital Marketing</th>
<th>Traditional Marketing</th>
</tr>
<tr>
<td>Cost effective</td>
<td>Costly</td>
</tr>
<tr>
<td>Wider reach</td>
<td>Geographically limited</td>
</tr>
<tr>
<td>Measurable</td>
<td>Not Measurable</td>
</tr>
<tr>
<td>Audience Targeting</td>
<td>Not Possible</td>
</tr>
<tr>
<td>Audience Tracking</td>
<td>Not Possible</td>
</tr>
<tr>
<td>Interactive</td>
<td>Less Interactive</td>
</tr>

</table>
</div>

<p>You will be enlightened with more detailed explanations of the above written terms, on proceeding topic.</p>


<!--PASTE AFTER THIS-->


<h2>Understanding Digital Marketing</h2>
<p style="text-align: justify;">Marketing is an essential part of any business. In this topic, you will understand the fundamentals of traditional marketing and digital marketing.</p>

<h3>Understand marketing</h3>
<p class="definition" style="background-color: #5e384b; color: #ffffff;">Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.</p>
<p style="text-align: justify;">The above definition is self-explanatory. Now, let's elaborate marketing into three basic components.</p>

<h4>Components of marketing</h4>
<ol style="text-align: justify;">
<li style="text-align: justify;"><b>Generating Awareness:</b> Here I am talking about the consumer awareness. Business owners increase consumer awareness by employing a wide range of marketing techniques. The main reason of creating consumer awareness is to <span style="background-color: #f9e6a5;">make consumers aware of a particular products or services</span>. It’s basically a passive marketing technique, where business and companies teaches consumers – how they can use a particular product or services. Companies which produces high-quality products and provides top-notch customer service must create public awareness of these values through commercials, billboards or digital marketing campaigns.</li>
<li style="text-align: justify;"><b>Creating Need:</b> If your audiences are already aware of a particular product or services. Then the next step will be <span style="background-color: #f9e6a5;">creating the need for that particular product or services in the customer's mind</span>. If someone doesn't need that particular product or services, he or she won’t buy it. Don’t get confused with want. Wants are a step ahead of needs and are largely dependent on the needs of customers themselves. The customer wants particular products and services only when they are aware of particular product and services and they really need it. Creating wants is a complex procedure and depends upon the many factors. Many times it’s not in the controls of even the most expert marketing professionals.</li>
<li style="text-align: justify;"><b>Satisfying the Demand:</b> Generating awareness and creating need, are the essential parts of any marketing campaign. But it’s just not enough. In order to sustain the business and make profit. You actually need to sell your product or services by satisfying the demand. <span style="background-color: #f9e6a5;">It means identifying the potential customer (consumers who want a particular product or services) and fulfilling their demand at a profit</span>. Big brands, companies, and business often release multiple types of discounts, offers, sales etc. Just to satisfy the demands of their customer before their competitors.</li>
</ol>
<h3>Traditional Marketing</h3>
<p style="text-align: justify;">Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, which has a proven success rate and that does not involve the use of internet. Methods of traditional marketing can include print advertisements, such as newsletters, billboards, flyers, newspaper print ads etc.</p>
<p class="note" style="background-color: #5f9ea0; color: #ffffff;">As we are approaching towards the future, our marketing and promotion strategies are evolving over the time. We are now moving from old traditional marketing towards digital marketing. We are experimenting new ways to target and to reach, to our potential customers mind.</p>


<h3>Digital marketing</h3>
<p style="text-align: justify;">Digital marketing refers to any type of promotion, advertising or campaign that runs on a digital platform (such as a computer, laptop, tablet, smartphones, mobile etc.) through internet is digital marketing. We can also say, Digital marketing is the promotion of any company, business, product, services etc. on the worldwide network of the internet.</p>
<p class="definition" style="background-color: #5e384b; color: #fff;">Digital marketing is a wide term used for the targetable, measurable, and interactive marketing process of products or services using digital technologies over a global network of internet in order to reach, to the widest majority of the audiences.</p>
<p class="note" style="background-color: #5f9ea0; color: #ffffff;">Digital marketing is known by many names, such as Internet Marketing, Online Marketing, Digital Promotion, Internet Promotion, Online Promotion etc. Further, you will learn more technical terms along with this course. You can use DM Reference anytime to learn more about the new terms.</p>


<h4>How digital marketing is different than traditional marketing?</h4>
<p style="text-align: justify;">Digital Marketing and traditional marketing are both an absolute form of marketing. <span style="background-color: #f9e6a5;">The difference between traditional and digital marketing lies in their strategies, process, and platform</span>. Both can be combined effectively for exceptional results.</p>

<h4>Digital marketing versus traditional marketing</h4>
<div class="scrollBase">
<table class="dmtable">
<tbody>
<tr>
<th>Digital Marketing</th>
<th>Traditional Marketing</th>
</tr>
<tr>
<td>Cost effective</td>
<td>Costly</td>
</tr>
<tr>
<td>Wider reach</td>
<td>Geographically limited</td>
</tr>
<tr>
<td>Measurable</td>
<td>Not Measurable</td>
</tr>
<tr>
<td>Audience Targeting</td>
<td>Not Possible</td>
</tr>
<tr>
<td>Audience Tracking</td>
<td>Not Possible</td>
</tr>
<tr>
<td>Interactive</td>
<td>Less Interactive</td>
</tr>
</tbody>
</table>
</div>
<p style="text-align: justify;">You will be enlightened with more detailed explanations of the above written terms, on proceeding topic.</p>


<!--PASTE BEFORE THIS-->


</div>
<!-- Chat -->
<div class="grid">
<div class="chatBox">

<h2>Buddies Chat</h2>

<p><img draggable="false" src="../images/stuart.png"/><nm>
Stuart
</nm><span>
Expand Down Expand Up @@ -135,49 +149,23 @@ <h2>Digital marketing versus traditional marketing</h2>
</span></p>

</div>
</div>

<!--Navigation-->
<div class="chapterNavigation">
<div class="grid">

<div id="previousArticle" class="previousArticle">
<a href="#" onClick="return chapter1(01);">
<a href="#" onClick="back();">
<p>Previous Topic</p>
</a></div>

</a>
</div>
<div id="nextArticle" class="nextArticle">
<a href="#" onClick="return chapter1(03);">
<a href="#" onClick="next();">
<p>Next Topic</p>
</a></div>

</div>
</div>

<!--List-->
<!--List-->
<div class="grid">
<div class="space"></div>
<div class="chapterListBase">
<div class="chapterList">
<p>1<sup>st</sup> Chapter - Topics List</p>
</div>

<p class="topicList" onClick="return chapter1(01);">
<span>1.1</span> Introduction to Digital Marketing Course
</p>
<p class="topicList active" onClick="return chapter1(02);">
<span>1.2</span> Understanding Digital Marketing
</p>
<p class="topicList" onClick="return chapter1(03);">
<span>1.3</span> Importance of Digital Marketing
</p>
<p class="topicList" onClick="return chapter1(04);">
<span>1.4</span> Digital marketing approaches
</p>
<p class="topicList" onClick="return chapter1(05);">
<span>1.5</span> Understanding Online Presence
</p>

</div>
<div class="space"></div>

<div id="listBase" class="chapterListBase"></div>

</div>
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